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CTPerspectives: Marketing Lessons from Sesame Street on its 50th anniversary
Like so many, our formative years were shaped in many ways by Big Bird, Grover, Cookie Monster and all of their friends. It wasn’t just learning the ABCs and 123s in a fun way, it was the way the program taught us about compassion, differences and how to manage complicated situations. It got us thinking…
The One When We Realized the Power of Nostalgia in Marketing
There is nothing quite like that warm, fuzzy feeling that stirs when you’re met with something that takes you back in time. A baseball card that rekindles summers spent trading them. The smell of freshly-baked cookies that takes you back to Grandma’s kitchen. The song that transports you instantly to an unforgettable spring break beach.…
The Week | Our view of the last 7 days in marketing & communications
A year after George Floyd’s death, race remains an important issue across society. In our industry, a good number of brands and agencies are working to elevate diversity and improve the representation of People of Color, from staffing to the work that we create. Harvard Business Review took a deep dive into agencies’ roles. Popeyes…
The Week | Our view of the last 7 days in marketing & communications
According to the calendar, spring begins on March 20. But if you ask us, this time of year is the real kick-off to spring here in Boston. Flowers are in bloom. The sun sets at 8. And the Bruins and Celtics (kind of) open the playoffs, while the Sox still cling to first in the…
CTPerspectives: Peloton in Peril
Peloton is sweating again, this time after a product recall and the CEO’s admission that it should have happened sooner. The stock has fallen nearly 50% from its January highs, and the company expects upcoming sales to fall significantly. Can Peloton bounce back? We asked CTPers what they think the brand needs to do to…
The Week | Our view of the last 7 days in marketing & communications
Sunday is Mother’s Day. Hopefully, The Week’s not breaking any news, and your plans for brunch, flowers, cards or anything else have already been set or purchased. Speaking of which, you’ve likely been hammered with Mother’s Day marketing messages over the last several weeks (buy this, do that, etc.). However, some brands, recognizing the sensitivities…
The Week | Our view of the last 7 days in marketing & communications
America was experiencing a mental health crisis even before the current pandemic, with American Psychology Association research showing that mental and emotional health issues “increased significantly” over the last decade. But the pandemic has exacerbated it, and the effects this challenge has had in the workplace. Consider that: 75% of U.S. workers have struggled at work…
CTPerspectives: Marketing Sustainability – A meaningful differentiator, or message clutter?
Earth Day got us thinking about how current generations have become so averse to greenwashing, because words like ‘green’ and ‘eco-friendly’ are subjective and give the average consumer the impression that a brand is trying to sound more sustainable than it actually is. If a brand is going to take a stance on sustainability, consumers,…
The Week | Our view of the last 7 days in marketing & communications
Earth Day isn’t another opportunity for brands to pile on. ‘Talking the talk’ isn’t going to cut it anymore. With only 10% of marketers claiming to be ‘well advanced’ in their sustainability journey, there’s a lot of work ahead of us when it comes to credibly building an eco-friendly future. Not only for our clients,…
Consumer Privacy is an Advantage for Marketers
Apple CEO Tim Cook recently said that privacy is a fundamental, core right of every human being. That almost every other right that we enjoy is built on our right to privacy – from financial transactions to healthcare to even our location at any particular moment. We rely on privacy to protect us from the…
