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The Week | Our view of the last 7 days in marketing & communications
As Russia began its invasion early Thursday morning, the world’s eyes (and hearts) are drawn to the devastating impacts of war. Refugees. Fire. Rubble. While the humanitarian angle is foremost in our minds, we offer a look at the war from a variety of other angles – its impact on social media, in business and…
The Week | Our view of the last 7 days in marketing & communications
The average person may not be choosing their daily wardrobe based on what the models are showing on the runways of New York Fashion Week, which wraps up today. But what goes on during the shows and parties extends beyond couture and glamor. Pop culture, marketing and arts are taking cues. So what happened that we should know?…
The Week | Our view of the last 7 days in marketing & communications
The time has come for millions to gather around the big screen, eat some buffalo chicken dip and watch two teams throw around the old pigskin. That’s right. It’s Super Bowl weekend and we’re starting to feel the thrill of what’s to come. From the game, eats, the halftime show and of course (our favorite…
The Week | Our view of the last 7 days in marketing & communications
The Olympics remains one of sports’ great spectacles, a chance to celebrate amazing athletic achievements and years of dedication. For those of us in New England, there are some great stories to follow (more below). But this edition of the Games will be conducted under the biggest cloud in perhaps a half century, overshadowed by…
The Week | Our view of the last 7 days in marketing & communications
Since President Gerald Ford officially recognized Black History Month in 1976, every American president has designated February as Black History Month and endorsed a specific theme. The 2022 theme, “Black Health and Wellness,” explores “the legacy of not only Black scholars and medical practitioners in Western medicine, but also other ways of knowing (e.g.,…
The Week | Our view of the last 7 days in marketing & communications
College athletics is still in the early stages of one of its biggest disruptions in generations. Right now, we’re about halfway through the first year of state laws and NCAA regulation that are allowing students to earn money by selling rights to their name, image and likeness (NIL). We’ve seen big brands like Mercedes, Gatorade…
The Week | Our view of the last 7 days in marketing & communications
Nearly two years into the pandemic, one of the biggest takeaways? It’s fueled incredible growth in the launch of new businesses. The U.S. Census Bureau recently announced that 9.4 million new businesses registered in the US since 2020. So this week we’re taking a look at this entrepreneurial boom with a few stories from people…
The Week | Our view of the last 7 days in marketing & communications
As we embark on our third calendar year of covid, what does 2022 hold? Our team shared marketing predictions earlier this week, and today we’re looking beyond that for what might be in store. Here are our picks of the week. 2022: A Look Ahead Forbes We live in a world experiencing major transformations…
What we’re expecting in 2022
Let’s face it, none of us has the foggiest idea what this year is going to look like. No one could have predicted the last two. But we do know there is going to be a continued evolution in how marketers engage with people. Some of it will be based on technology advances and some…
The Week | Our view of the last 7 days in marketing & communications
Presents are wrapped. Cookies are baked. And, of course, the stockings are hung by the chimney with care. As we settle down for activities and a little R&R, we’ve pulled together a primer on the holiday. Merry Christmas to you and yours. Enjoy the holidays and our picks of the week. How Christmas…
