College athletics is still in the early stages of one of its biggest disruptions in generations. Right now, we’re about halfway through the first year of state laws and NCAA regulation that are allowing students to earn money by selling rights to their name, image and likeness (NIL). We’ve seen big brands like Mercedes, Gatorade and Degree offering deals, a high school QB skipping his senior year to enroll early and cash in (including a $1.4 million deal for autographs), and college athletes going into business together.
As the second semester of this new world begins, and one perhaps the NCAA’s signature event (March Madness) coming into view, this week, we’re looking at the state of NIL. How we go here, where we are, and where all of this may be going given the early returns
Here are our picks of the week.
A mixture of new state laws and NCAA rules changes that went into effect on July 1 have provided athletes with varying degrees of new protections and opportunities to make money.
The question of just how much money they could generate has been the subject of much speculation.
Front Office Sports
Since NCAA athletes got the rights to their names, images, and likenesses on July 1, there’s been a whirlwind of activity from athletes, brands, schools, donors, and alumni.
In December 2021, Michigan running back Blake Corum launched an NFT collection hoping to cash-in on national exposure amid the College Football Playoff — but the NFT does not have his team’s logo.
Division I, much like the NCAA as a whole, is utterly fractured. A drastic change to the system may be coming.
Deregulation of the NCAA and the empowerment of college athletes has created a long-awaited opportunity.
The New York Times
Since July, the N.C.A.A. has allowed athletes to make money from endorsement deals. Fans don’t seem to mind.
The athletes who have participated in this burgeoning market describe it as a significant breakthrough.
UCF athletes getting an opportunity to be a part of a package NIL opportunity.
Walston sat down with ABC11, and shared the story of his friend Riley Estes, who died by suicide earlier this year.
Haley and Hanna Cavinder have been some of the most successful college athletes when it comes to name, image and likeness deals.