Blog & News

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The Week | Our view of the last 7 days in marketing & communications

By Courtney Bombardier | October 30, 2020
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The Art of Selecting an Effective Spokesperson

By Lizzie Manley | October 29, 2020
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The art of political advertising: 5 questions with BU advertising professor Tobe Berkovitz

By Brian Heffron | October 27, 2020
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The Week | Our view of the last 7 days in marketing & communications

By Courtney Bombardier | October 23, 2020
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Is it Time for a New Logo? | 5 Things to Consider Before Diving Into a Rebrand

By Allison Spitaels | October 20, 2020
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The Week | Our view of the last 7 days in marketing & communications

By Courtney Bombardier | October 16, 2020
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CTPerspectives: Where have brands succeeded in bringing in-home experiences to sports fans?

By Lizzie Manley | October 9, 2020
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The Week | Our view of the last 7 days in marketing & communications

By Courtney Bombardier | October 9, 2020
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The Week | Our view of the last 7 days in marketing & communications

By Courtney Bombardier | October 2, 2020
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The 6 Worst Brand Apologies … and What Should Have Been Done

By Lizzie Manley | September 29, 2020
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The Week | Our view of the last 7 days in marketing & communications

By Courtney Bombardier | September 25, 2020
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CTPerspectives: Which brands are doing the best job of encouraging people to vote this fall?

By Lizzie Manley | September 23, 2020
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iOS 14 and Privacy: What Marketers Need to Know and How They Need to Prepare

By Tyler Jordan | September 21, 2020
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The Week | Our view of the last 7 days in marketing & communications

By Courtney Bombardier | September 18, 2020
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Infographic: The New Back to School

By Lizzie Manley | September 16, 2020
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