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Nike Takes Gamble With Kaepernick Ad. Will It Pay Off?

When Nike unveiled its newest ad on the eve of the NFL season both praise and vitriol flew quickly. The company proudly put a stake in the ground on the issue of athletes standing up for their beliefs when it featured Colin Kaepernick in ads. Taking a knee during the anthem, originally spurred by Kaepernick,…
Nike takes gamble with Kaepernick ad. Will it pay off?

5 Tips to See If You Need a Website Refresh

We get asked this question a lot. And unfortunately, it’s not really a black and white question.
5 tips to see if you need a website refresh

The Hive @ CTP

The 2018 release of SpencerStuart’s annual study of CMO tenure revealed the median had jumped to 31 months.  Jumped.  That’s a stress-filled environment.   As today’s CMOs are often charged with determining strategies on the fly while the landscape around them continually changes, that unique set of demands means finding—and trusting—agency partners for project work. …

GDPR is Coming – What Do You Need to Know?

There has been a lot of attention about the lack of transparency around consumers’ personal data and how businesses need to be held accountable for what they collect, store, and share. In response, the European Union is cracking down, enacting new enhancements this week to their original (now outdated) law...
Technology

An Opening Day Streak Hits 50

When you are in fifth grade and the teacher announces, in front of the class, that the principal would like to see you in his office, the feeling is beyond uncomfortable. It was April 4, 1969, at Proctor School in Topsfield. My face went red as the wheels turned in...
Mark Fredrickson

Empowered

According to Merriam-Webster, empowerment is defined as the authority or power given to someone to do something. As far as definitions go - this one is exceptionally vague. But that’s exactly it. Empowerment presents itself in all sorts of ways and through people from all walks of life. Earlier this...
Empowered

A Time to Be Heard

When I was in my twenties I read the book Men Are From Mars, Women are From Venus and many excerpts have remained top of mind over the years. This quote in particular has stuck with me: “Men need to remember that when women seem upset and talk about problems..
CTP Culture

Out of Office

I am out of the office traveling from 2/16-2/25 and will have only limited access to email. In case of emergency please contact my assistant Cassandra cmurray@ctpboston.com. For CTP business, please contact Steve Angel sangel@ctpboston.com. I never liked the Out of Office email. So dry, lacking in any real emotion...
Tiki Torch

Which Brand Will Take the Title Super Bowl Sunday?

With 110 million viewers expected to tune into the Super Bowl – and the Patriots' quest for a sixth title – a lot of eyes will be judging more than football. This is the biggest stage for brands brave enough and rich enough to play on the biggest stage. As...
Which brand will take the title Super Bowl Sunday?

Death, Taxes and Facebook Algorithm Changes: What Marketers Need to Know About Our Least Favorite Inevitability

If death and taxes are life’s unfortunate inevitabilities, an algorithm change at Facebook is perhaps the parallel for us marketers. It’s not a matter of whether it will happen, but when. And our challenge is to interpret what it means and how best to tackle it. The New Year has...