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The Week | Our view of the last 7 days in marketing & communications

The weather’s always an easy target. A little too cold, a little too warm; it’s never quite right (which sounds like one of our favorite fairy tales). That’s truer than ever this summer – with extreme heat and rain in pockets across the country – and seemingly one or another every day in New England.…

The Week | Our view of the last 7 days in marketing & communications

The Olympics finally got underway today in Tokyo with a bizarre four-hour extravaganza. Celebratory but subdued. Viewed worldwide but in a stadium filled with empty seats. Compelling potential stories but general apathy in the host country. Within the shadow of the COVID-19 pandemic, and amidst massive social upheaval, these Games promise to be unlike any…

The Week | Our view of the last 7 days in marketing & communications

It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner.   Putting aside the global implications of this … what that’s meant for The…

The Week | Our view of the last 7 days in marketing & communications

College athletes typically spend their offseasons building strength, sharpening skills and preparing for seasons-to-come. In typical fashion, however, the ‘21 offseason is unlike any other. Last week, following the recent Supreme Court decision, thousands of college athletes became eligible to do something they never (legally) had been able to do before: profit from their own…

The Week | Our view of the last 7 days in marketing & communications

There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with.   While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…

Victoria’s Secret: Aspirational vs. Inspirational Marketing

Victoria’s Secret recently announced an overhaul of the brand, leaving behind the scantily-clad, supermodel “Angels” as avatars of the brand, and embracing a broader definition of “sexy,” exemplified in a more diverse and inclusive group of models and spokespeople. Why the revamp? Some would say it’s purely a matter of keeping up with the times,…

Infographic: Data Privacy in 2021

  1.Data sourced from: Statista.com (2021) 2.Data sourced from: DigiDay.com (2021) 3. Data sourced from: Warc.com (2021) 4. Data sourced from: Pew Research (2019) 5. Data sourced from: DigiDay.com (2021) 6. Data sourced from: MediaPost.com (2021) 7. Data sourced from: AdExchanger.com (2021) 8. Data sourced from: AdExchanger.com (2021) 9. Data sourced from: AdExchanger.com (2021)

The Week | Our view of the last 7 days in marketing & communications

Is there anything more summer than S’mores? Outdoors, with friends and just the right mix of graham cracker, chocolate, marshmallow (lightly toasted is the perfect texture, if you’re asking). Of course, we had our eyes this week on another cookie. Google’s extended the third-party cookie into late ’23, providing a bit of a reprieve for…

The Week | Our view of the last 7 days in marketing & communications

Two years ago, Juneteenth wasn’t even on the radar of many people – and even more companies. Now it’s a recognized federal holiday, the racial reckoning of ’20 pushing its importance to the fore. Even still, there’s so much more many of us need to learn about the symbolic end to slavery in the United…

CTPerspectives: Social Listening

Most stories about airline baggage aren’t uplifting, but leave it to Southwest and its crack social media team to turn that narrative around. If you missed it recently, they generated a lot of buzz around a customer’s checked pool noodle. It got us thinking about effective use of social listening. So we asked CTPers: What…