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Most Exciting Brand Partnerships of 2024 — So Far
Most Exciting Brand Partnerships of 2024 — So Far Six months into 2024, there’s been a steady stream of thought-provoking brand partnerships. Some made us scratch our heads and think, “Huh?” Others made us smile or think, “I have to have that!” Whether weird, unexpected or even obvious, brands are partnering together with considerable success…
Reaching Generation Alpha — The iPad Kids
Reaching Generation Alpha — The iPad Kids Gen Alpha, the newest and youngest generation, is growing quickly in population and in significance, especially online. See how this upcoming generation is already impacting communication tactics and purchasing habits.
Marketing Minute — June 2024
Marketing Minute — June 2024 The arrival of summer is so special here. Sun. Longer days. Day trips to the beach. But it also comes with a disclaimer: Wear Your Sunscreen. In that spirit, June was something of a warning label month – from social media consumption to news digestion to what is actually…
Attention Brands. Meet Gen Z.
Attention Brands. Meet Gen Z. Gen Z has taken the world by storm and the power to be a real driver of change, more so than Gen X or Gen Y before it. Learn how to thoughtfully engage with Gen Z.
Marketing to Millennials: The Yolo Generation
Marketing to Millennials: The Yolo Generation While Generation Y — more commonly referred to as Millennials — might use out-of-date slang, they still hold enormous influence. Read more about the best communication practices to reach this generation.
The Art of the Comeback: What Victoria’s Secret and Nike Can Learn from Past Success Stories
The Art of the Comeback: What Victoria’s Secret and Nike Can Learn from Past Success Stories When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50% since the beginning of 2023, while Nike’s…
Communicating with America’s “Forgotten Generation”
Communicating with America’s “Forgotten Generation” Gen X is the smallest generation by population, but brands should be wary of overlooking this independent and loyal generation. Learn more about how to connect with Gen X.
Marketing Minute — May 2024
Marketing Minute — May 2024 Much as we may like to plan, success often depends upon how communicators react. Whether to amplify, mitigate or create opportunity. Looking in the rearview, we’re highlighting a couple of strong brand responses, as well as continued shakeups, in media and AI. Here’s the May Marketing Minute. …
Marketing Minute — April 2024
Marketing Minute — April 2024 Flip flops are typically a summer thing, at least around here. Even National Flip Flop Day isn’t until after Memorial Day. But April 2024 felt a bit like a celebration of flip-flops. Cookies. TikTok. ESG. X. There was enough flip-flopping to make any politician proud. And some (or all) of…
Marketing Magic: The Hallmarks of a Strong Agency-Partner Relationship
Marketing Magic: The Hallmarks of a Strong Agency-Partner Relationship The single best predictor of success in our business, especially over the long term, is the quality of the agency-client relationship. Sure, you need to produce great results. But time and again – in my experience and as our agency’s seen in nearly three decades…
