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What would you do with 24 hours of Volunteer Time Off?

We all sat up and paid attention in 2013 when Life is Good announced that 10% of its net income would be donated to help kids in need. The Tom’s shoes brand originated in 2006 with the One for One® business model already embedded in its DNA. The Ben and Jerry’s Foundation was created in…

Best a brand can get?

Does Gillette hit the mark with its "The Best Men Can Be" campaign? Our folks at CTP have mixed reactions. Here's what they had to say.

Nike Takes Gamble With Kaepernick Ad. Will It Pay Off?

When Nike unveiled its newest ad on the eve of the NFL season both praise and vitriol flew quickly. The company proudly put a stake in the ground on the issue of athletes standing up for their beliefs when it featured Colin Kaepernick in ads. Taking a knee during the anthem, originally spurred by Kaepernick,…
Nike takes gamble with Kaepernick ad. Will it pay off?

5 Tips to See If You Need a Website Refresh

We get asked this question a lot. And unfortunately, it’s not really a black and white question.
5 tips to see if you need a website refresh

The Hive @ CTP

The 2018 release of SpencerStuart’s annual study of CMO tenure revealed the median had jumped to 31 months.  Jumped.  That’s a stress-filled environment.   As today’s CMOs are often charged with determining strategies on the fly while the landscape around them continually changes, that unique set of demands means finding—and trusting—agency partners for project work. …

GDPR is Coming – What Do You Need to Know?

There has been a lot of attention about the lack of transparency around consumers’ personal data and how businesses need to be held accountable for what they collect, store, and share. In response, the European Union is cracking down, enacting new enhancements this week to their original (now outdated) law...
Technology

An Opening Day Streak Hits 50

When you are in fifth grade and the teacher announces, in front of the class, that the principal would like to see you in his office, the feeling is beyond uncomfortable. It was April 4, 1969, at Proctor School in Topsfield. My face went red as the wheels turned in...
Mark Fredrickson

Empowered

According to Merriam-Webster, empowerment is defined as the authority or power given to someone to do something. As far as definitions go - this one is exceptionally vague. But that’s exactly it. Empowerment presents itself in all sorts of ways and through people from all walks of life. Earlier this...
Empowered

A Time to Be Heard

When I was in my twenties I read the book Men Are From Mars, Women are From Venus and many excerpts have remained top of mind over the years. This quote in particular has stuck with me: “Men need to remember that when women seem upset and talk about problems..
CTP Culture

Out of Office

I am out of the office traveling from 2/16-2/25 and will have only limited access to email. In case of emergency please contact my assistant Cassandra cmurray@ctpboston.com. For CTP business, please contact Steve Angel sangel@ctpboston.com. I never liked the Out of Office email. So dry, lacking in any real emotion...
Tiki Torch