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Newsrooms are Dying; Long Live the Newsrooms

Newsrooms are Dying; Long Live the Newsrooms   It’s been painful to watch the continued meltdown of the mainstream news industry. For anyone who believes in the importance of journalism, never mind someone who’s lived it and loved it, the sheer losses this year alone are jarring.   Within this unfortunate news lies an important…

Celebrating Our Female Role Models On International Women’s Day 

Celebrating Our Female Role Models On International Women’s Day    Today isn’t just any day — it’s a global celebration of the social, economic, cultural and political achievements of women. To honor these amazing individuals, we asked our team a powerful question: “Who is your biggest female role model, and how do they inspire you?”…

Higher Ed Branding is More Important than Ever… But What is it and What can it do for an Institution

Higher Ed Branding is More Important than Ever… But What is it and What can it do for an Institution   There’re some big games playing out on college campuses across the country right now. But it has nothing to do with March Madness. Instead, it’s a high stakes battle for talent – from applicants…

Game changer: How Caitlin Clark is redefining how we market women athletes

I’m a bit of a UNC basketball diehard (maybe not Tar Heel born, but certainly bred, dead). But another must-see team has landed on my calendar the last couple winters. Iowa women’s basketball and its transcendent guard, Caitlin Clark. I’m hardly alone, as she fills seats, boosts ratings and moves merchandise in unprecedented ways. In…

Marketing Minute – February 2024

Marketing Minute – February 2024   Video rules the world, right? Well, it certainly seemed to in February. TV and social. New platforms and some fresh thinking on “old” platforms. People and animals. Short and long tail.     As we finish off the shortest month of the year, here’s the February Marketing Minute.    Another…

Brands can’t fake purpose

When hundreds of medical appointments led Marissa Hughes to the painful conclusion that she couldn’t give birth, she and her husband decided to adopt. Months later, they got the call that would change their lives. Their new baby was born prematurely and in the Neonatal Intensive Care Unit (NICU) at a hospital nine hours from…

CTP Plants Roots in North Carolina, Fueling Expansion with Deep Local Ties and Expertise

CTP Plants Roots in North Carolina, Fueling Expansion with Deep Local Ties and Expertise   BOSTON and WILMINGTON, N.C. (February 21, 2024) – CTP, a leading creative communications agency, today announced the opening of its office in North Carolina. The expansion is planned to fuel growth in industries where CTP has developed significant branding, advertising…

‘Personal Board of Directors’ A CTP Speaker Series with Paul Alexander, CMO, BU Questrom School of Business

‘Personal Board of Directors’ A CTP Speaker Series with Paul Alexander, CMO, BU Questrom School of Business   As part of the CTP Speaker Series, Paul Alexander recently held a powerful session at the agency. The Chief Marketing Officer for Boston University’s Questrom School of Business, he talked about the importance of creating a “Personal…

I helped launch the Bud Bowl 35 years ago. What if we did it today instead?

I helped launch the Bud Bowl 35 years ago. What if we did it today instead?   Conover Tuttle Pace’s Grant Pace helped launch the Bud Bowl, the long-running campaign enshrining Anheuser-Busch’s category exclusivity at the big game. He imagines how he would execute the work some 35 years later using what he calls ‘Touchdown…

Marketing Minute – January 2024

Marketing Minute – January 2024   January is a month for fresh starts and new beginnings, and tends to deliver a wave of change to the marketing landscape. Some of these may fade, while others gain steam and reshape how we connect with our audiences. And as predicted, this month we experienced a number of…