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Survey Says: Time to Cancel the Consumer

A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads...

Survey Says: Time to Cancel the Consumer

A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads...

The Week | Our view of the last 7 days in marketing & communications

The Russian invasion of Ukraine continues with an unending string of tragedy reported every day. Gas prices are super high. Heated battles continue over issues like women’s reproductive rights. And don’t look now but there’s a new combo Delta-Omicron strain. With distressing news events all around us, we’ve gathered up some good news to spark…

The Week | Our view of the last 7 days in marketing & communications

It’s been two years since the World Health Organization declared COVID-19 a pandemic and our world was turned upside down. On top of the nearly 80 million cases and nearly one million deaths in the US alone, this time has been marked by enormous challenges –  from loneliness and social distancing to mourning and fundamental…

The Week | Our view of the last 7 days in marketing & communications

Imagine a world free of bias, stereotype and discrimination? This year’s International Women’s Day is shining light on these issues. Knowing there is still much work to be done, The Week is taking a look at the importance of this day for women and digging into this year’s theme. On Tuesday, March 8, the World…

The Week | Our view of the last 7 days in marketing & communications

As Russia began its invasion early Thursday morning, the world’s eyes (and hearts) are drawn to the devastating impacts of war. Refugees. Fire. Rubble. While the humanitarian angle is foremost in our minds, we offer a look at the war from a variety of other angles – its impact on social media, in business and…

The Week | Our view of the last 7 days in marketing & communications

The average person may not be choosing their daily wardrobe based on what the models are showing on the runways of New York Fashion Week, which wraps up today. But what goes on during the shows and parties extends beyond couture and glamor. Pop culture, marketing and arts are taking cues. So what happened that we should know?…

The Week | Our view of the last 7 days in marketing & communications

The time has come for millions to gather around the big screen, eat some buffalo chicken dip and watch two teams throw around the old pigskin. That’s right. It’s Super Bowl weekend and we’re starting to feel the thrill of what’s to come. From the game, eats, the halftime show and of course (our favorite…

The Week | Our view of the last 7 days in marketing & communications

The Olympics remains one of sports’ great spectacles, a chance to celebrate amazing athletic achievements and years of dedication. For those of us in New England, there are some great stories to follow (more below). But this edition of the Games will be conducted under the biggest cloud in perhaps a half century, overshadowed by…

The Week | Our view of the last 7 days in marketing & communications

Since President Gerald Ford officially recognized Black History Month in 1976, every American president has designated February as Black History Month and endorsed a specific theme.   The 2022 theme, “Black Health and Wellness,” explores “the legacy of not only Black scholars and medical practitioners in Western medicine, but also other ways of knowing (e.g.,…