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When Corporate Pride is Something to Hide
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. As millions celebrate Pride Month, we’re looking at how brands communicate with LGBTQ+ community. Pride…
Fluttering with Pride: Reflections on Storytelling
On June 13, four members of the CTP team joined emcee Bethany Van Delft for the evening at the WBUR CitySpace to act as judges for The Moth’s StorySLAM event. 10 storytellers took the stage to share a five-minute story on the theme of the night: Pride. As an event devoted to the art and…
Walking the Walk or Just All Talk?
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. Following Women’s History Month, we’re looking at who made a meaningful statement this month, and who…
Did You Get That Reference?
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. This month, we’re taking a look back at the Super Bowl to see which ads we…
A Toast to Dry January
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. So each month we’ll take a look at the brands that show genuine humanity in their...
Moving on up
At CTP, we’ve called 77 North Washington in Boston home for 15 years, so it’s safe to say we all missed our space when COVID forced us to suddenly adjust to a work-from-home environment. Now that we’re fully living the hybrid model, where we’re all in the office together on Tuesdays and Wednesdays, we, like...
Stung by the writing bug
CTP’s uber-talented associate creative director Kevin MacKenzie was an aspiring musician and songwriter before he jumped into the ad business. We’re lucky he made the move. But music, TV anthems and ad copy quench only part of his writing bug. He recently published a children’s book, inspired by a painful encounter with an insect and…
CTP and Square in the Air Launch ‘Chalk + Dog Communications’
Sports wagering-focused agency to focus on expanding North American market, integrate their collective international industry experience, expertise BOSTON and LONDON (July 12, 2022) – Sports, betting and gaming communications agency Square in the Air has entered into a joint venture with integrated marketing agency CTP to launch a new agency aimed primarily at the burgeoning…
CTP elevates two senior agency leaders
As an agency that believes so deeply in the power of human spirit it’s no surprise that we consider our people CTP’s single greatest asset. We’re blessed with lots of amazing stars who think, plan, create and make really good things happen for our clients. We also have a team of smart, committed leaders who have…
Survey Says: Time to Cancel the Consumer
A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads...
