Opening Day … and Nothing’s Open. What’s Ahead in this Strange World

The world has changed dramatically since Chris Sale threw his last fastball. For marketers, that new world already is under way, if the shifts from Black Swan events like coronavirus can’t be fully absorbed for years. What might this new normal look like, whether that’s fall or winter or sometime in 2021 and beyond?

Empty Fenway Park

Marketing in the COVID era

People eating queso dip off each other’s fingers at a party may have drawn a smile when Mint Mobile first launched its fingerdipping campaign two years ago. Today, framed against obsessive hand washing and social distancing, the spot was mocked into retirement. With quarantines and forced closures, businesses find themselves scrambling to survive. Operations, sales, finance,…

The Importance of Keepin’ it Real

Over the last few years, there has been a considerable shift in what consumers expect from the brands they interact with. We hold brands to a higher standard where quality, convenience and competitive pricing are table stakes. Sure, value is important. But what’s more important? Values. We’re no longer influenced by a company simply having great…

Stay human

As the events of the last few weeks have unfolded, I’ve found some comfort in focusing on what feels most natural to me: staying calm and trying to help our clients solve problems with creative thinking.   I believe crisis can lead to opportunity. Reveal strengths. And bring people together. I still remember the sense…

Corona on the Beach

What coronavirus reminds us about communications

These are extreme times, no question. But the coronavirus challenges facing businesses today are representative of the communications challenges the could face in times of crisis. What should every organization take away?

An ambulance leaves the Life Care Center in Kirkland, Wash., Friday, March 6, 2020. The facility is the epicenter of the outbreak of the the COVID-19 coronavirus in Washington state. (AP Photo/Ted S. Warren)

Embracing the new normal

The leadership group at our agency debated some important questions this week as we sifted through the latest news around COVID-19. How should we behave as an employer? As a business?  And as part of the larger community?  What role can a 50-person agency play in trying to slow down the process of a pandemic? There…

Empty CTP Office

Mama. Trains. Prison. And Social Media.

Many years ago, songwriter Steve Goodman wrote a letter to singer David Allen Coe, boasting that he’d written the “perfect country and western song.” A mixture of words and themes and just the right name drops for any country fan. Coe, in turn, disagreed, protesting that it was missing the essential elements. Mama. Trains. Trucks.…

Missed opportunities for Super Bowl brands

People look forward to the ads as much as the football but this year’s Super Bowl left a number of us feeling unfulfilled.

CTPerspectives: Snapchat’s real friends

Change is a constant in our industry. We see it in the latest technology, evolving consumer behavior and a regular parade of new media channels. In our CTPerspectives blog series we will look at news, trends and any industry related developments that pique our staff’s interest. Each post will share a staffer’s perspective on recent stories.   …

The Fine Line Between Lost & Found; 3 truths about search strategy

The Fine Line Between Lost and Found outlines three fundamental truths of search strategy according to Dustin Junkert, Manager of Search Strategy at CTP Boston. He touches on the balance between best SEO practices and elaborate branding, keeping your competitors in mind, and how to cater your website to humans rather than bots.