The Week | Our view of the last 7 days in marketing & communications

Reese’s Peanut Butter Cups. If you’re asking, and we know you are, there is only one answer to the question: what is the best candy at Halloween? Forget costumes, the true purpose of Halloween is hoarding RPBCs and storing them in the fridge for enjoyment all year long. Sure, different sizes all have a bit of a different flavor (full size is superior to fun-size), but all have a place on the Mount Rushmore of Halloween candy.  


With that in mind here are a few sweet reads that won’t give you cavities.


Here Comes Halloween

The New York Times 

And with it, Halloween traditions.


Halloween Timeline: How the Holiday Has Changed Over the Centuries

From pagan rituals to costumes and candy corn, discover how Halloween—and its associated traditions—has evolved through the ages.


What a Brigham and Women’s doctor says you should know about Halloween and COVID-19 

“I do think it’s really quite a safe holiday.”


Americans spend $3 billion on Halloween costumes each year. It’s an environmental nightmare.

Fast Company

Here’s how to make your own instead.


Boo! The best Halloween campaigns of 2021


A roundup of this year’s creepiest, ghastliest, ghostliest, ghouliest, scariest and spookiest Halloween campaigns.


Inside the Terror That Sells in the Night, Spirit Halloween


This pop-up retailer brings the spooky season to millions—then vanishes into thin air


These are the best — and worst — Halloween candies

The Boston Globe 

Mounds are marvelous, Twizzlers are terrible, and other controversial truths.


5 Movies to Watch for Halloween

The New York Times 

Even if you’re not a fan of the genre, there’s a film waiting for you in the dark.


Terrifying PR Costume Ideas for Halloween 2021

PR News

With the scary year and a half we’ve had, some may be hard-pressed for wardrobe inspiration this Halloween.

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