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The Week | Our view of the last 7 days in marketing & communications
The Olympics remains one of sports’ great spectacles, a chance to celebrate amazing athletic achievements and years of dedication. For those of us in New England, there are some great stories to follow (more below). But this edition of the Games will be conducted under the biggest cloud in perhaps a half century, overshadowed by…
The Week | Our view of the last 7 days in marketing & communications
Since President Gerald Ford officially recognized Black History Month in 1976, every American president has designated February as Black History Month and endorsed a specific theme. The 2022 theme, “Black Health and Wellness,” explores “the legacy of not only Black scholars and medical practitioners in Western medicine, but also other ways of knowing (e.g.,…
The Week | Our view of the last 7 days in marketing & communications
College athletics is still in the early stages of one of its biggest disruptions in generations. Right now, we’re about halfway through the first year of state laws and NCAA regulation that are allowing students to earn money by selling rights to their name, image and likeness (NIL). We’ve seen big brands like Mercedes, Gatorade…
The Week | Our view of the last 7 days in marketing & communications
Nearly two years into the pandemic, one of the biggest takeaways? It’s fueled incredible growth in the launch of new businesses. The U.S. Census Bureau recently announced that 9.4 million new businesses registered in the US since 2020. So this week we’re taking a look at this entrepreneurial boom with a few stories from people…
The Week | Our view of the last 7 days in marketing & communications
As we embark on our third calendar year of covid, what does 2022 hold? Our team shared marketing predictions earlier this week, and today we’re looking beyond that for what might be in store. Here are our picks of the week. 2022: A Look Ahead Forbes We live in a world experiencing major transformations…
What we’re expecting in 2022
Let’s face it, none of us has the foggiest idea what this year is going to look like. No one could have predicted the last two. But we do know there is going to be a continued evolution in how marketers engage with people. Some of it will be based on technology advances and some…
The Week | Our view of the last 7 days in marketing & communications
Presents are wrapped. Cookies are baked. And, of course, the stockings are hung by the chimney with care. As we settle down for activities and a little R&R, we’ve pulled together a primer on the holiday. Merry Christmas to you and yours. Enjoy the holidays and our picks of the week. How Christmas…
The Week | Our view of the last 7 days in marketing & communications
You can’t touch it, can’t even see it, but it’s everywhere right now. At the grocery store, at your hairdresser and at the pump. And certainly wrapped inside those gifts under the tree. Inflation is at its highest in more than three decades – a global issue that’s being felt most here in the U.S.…
The Week | Our view of the last 7 days in marketing & communications
Do you know the saying, ‘feeling blue?’ Well, this week we’re feeling a shade of blue – periwinkle to be exact. This week Pantone released its celebrated color of the year, and with it, made its own rules by creating its own color. Because, why not? As we prepare for 2022, we’re taking a look…
The Week | Our view of the last 7 days in marketing & communications
Will the supply chain be the Grinch that stole Christmas? For months now, retailers big and small have been anxiously preparing orders and urging customers to get ahead of shopping as order delays continue to accumulate. With the holiday season in full swing, we’re taking a deeper dive into the supply chain – what it…
