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The Week | Our view of the last 7 days in marketing & communications
Sweater weather. Leaf peeping. Pumpkin spice everything. Fall is on the horizon. As we get ready for activities like apple picking and football weekends, we’ve pulled together a primer for the season. From temperature changes to hikes and of course, pumpkin spice. Here are our picks of the week. Climate Scientists Forecast High…
The Week | Our view of the last 7 days in marketing & communications
Tomorrow marks the 20th anniversary of the 9/11 attacks. We still remember where we were when …. as do most of you. The events and the impact have shaped the lives of so many Americans. And it continues to shape policies and an overall worldview. In remembrance of the trauma and loss, the spirit…
My Amazing Summer
As our ECD, it’s my job to create and inspire powerful ideas for our clients, and help foster an environment at the agency that fuels our imaginations. Our culture’s a big part of that, which is anchored in our values. Our values aren’t the watered-down, corporate ones written by committee and buried at the back…
The Week | Our view of the last 7 days in marketing & communications
It’s Labor Day. Meaning end of summer. Which brings a little sense of nostalgia. It may not have been the best of summers, but it was still summer and a season which we love and look forward to and often look so fondly on. So with nostalgia in mind, here are our picks of…
The Week | Our view of the last 7 days in marketing & communications
Teachers and children will begin filing back into school in the next week or so, a mix of optimism and trepidation likely greeting them as a resurgent virus impacts a third straight school year. The big fears center on the balance safety and learning – and hopes that the former won’t force significant disruptions in…
The Week | Our view of the last 7 days in marketing & communications
It’s been a depressing week in the news. Afghanistan, Haiti, the U.S. trying to figure out how to keep itself healthy. As we head into one of the last weekends of summer, we have a few alternatives to current events that hopefully will elicit a few laughs, smiles and maybe even a few tears. …
The Week | Our view of the last 7 days in marketing & communications
Labor Day weekend is, sadly, fast approaching. And the 2021 edition is going to feel quite different than others. It’s not just a long weekend out of the office and the end of summer – it’s going to mark the end, for some, of a very long time away from the office. Many businesses have…
The Week | Our view of the last 7 days in marketing & communications
Nearly a year-and-a-half into the pandemic, the world isn’t still grappling with COVID-19, it’s dealing with a major comeback. The “delta variant” has come to dominate headlines in recent weeks. Discovered in India, where it caused an extreme surge in cases, it spread around the world and now is causing a significant increase in U.S.…
The Week | Our view of the last 7 days in marketing & communications
The weather’s always an easy target. A little too cold, a little too warm; it’s never quite right (which sounds like one of our favorite fairy tales). That’s truer than ever this summer – with extreme heat and rain in pockets across the country – and seemingly one or another every day in New England.…
The Week | Our view of the last 7 days in marketing & communications
The Olympics finally got underway today in Tokyo with a bizarre four-hour extravaganza. Celebratory but subdued. Viewed worldwide but in a stadium filled with empty seats. Compelling potential stories but general apathy in the host country. Within the shadow of the COVID-19 pandemic, and amidst massive social upheaval, these Games promise to be unlike any…
