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The Week | Our view of the last 7 days in marketing & communications
Crises often produce two things that can be at odds with each other: intensifying existing trends and accelerating change. You can see it in just about every industry, and here at The Week, it brings a mix of serious, fun and completely offbeat. QR-code payments, copycat platforms, the re-emergence of dormant logos, rewriting the cannabis…
Infographic: The Rise of TikTok
Data sourced from Hootsuite Data souced from Hootsuite Data sourced from Hootsuite Data sourced from Hootsuite Data sourced from Sensor Tower Data sourced from MediaCharts.com and Media Kix Stats as of July 2020 Stats as of July 2020
The Week | Our view of the last 7 days in marketing & communications
The desire to belong, to feel like you’re part of a community, is a basic element of the human experience. Modern life was already challenging this – before the pandemic amplified it. This week, we’re intrigued by stories of those who are appealing to, building platforms for, or just diving into community. And, of course,…
The Week | Our View of the Last 7 Days in Marketing & Communications
2020’s uncertainty is shifting to school and sports. Back-to-school and back-on-the-court/ice/field are arriving, and they’re presenting opportunities and challenges – as well as complete unknowns for marketers. One thing we do know is that Morgan Freeman has an amazing voice; New York’s about to find out how influential it is. Here are our seven…
Infographic: Post-COVID Media Habits
Our media habits already were changing. The current environment has hastened that disruption. Here’s a look at the platforms that are likely to remain a bigger part of consumers’ lives. Data sourced from JP Morgan Research Data sourced from Inc.com and Emarketer.com Data sourced from Hollywood Reporter Data sourced from Forbes Data sourced from…
The Week | Our view of the last 7 days in marketing & communications
Tic Tock, Tic Tock. The clock continues to shift on the social platform du jour, while some envision life without the largest one, which continues to face its own challenges. And speaking of time, we recommend spending the 7 minutes on Apple’s WFH ode. It’s equally funny, depressing and real – and reminds us what...
The Week | Our view of the last 7 days in marketing & communications
The summer of change continues this week. What’s different isn’t that it’s happening, but how it’s happening, with brands and individuals standing up for and rallying around significant change. This week, we have a tutorial for how to lead change as a brand – as well as those significant moves that are happening, or may...
The Week | Our view of the last 7 days
New in The Week, the Facebook boycott (#StopHateForProfit) gains steam with more than 500 brands joining the effort, while The Type Directors Club shuts down. Lululemon, Walgreens and the Tour de France, meanwhile, are embracing remote digital experiences. And be sure to check out our campaign inspiration from Coca-Cola and Bud Light!
Should your brand boycott Facebook?
Boycotts can simply be about expressing disapproval, but, more likely, your consumers will expect you to hold Facebook to change. And if you don’t truly know what change you’re demanding, then how do you know when to get off? Or, in this case, to start spending again. That’s what Zuckerberg is banking on it when...
QSR in post-Covid world: 5 Questions with Papa Gino’s & D’Angelo CMO Deena McKinley
Our series of conversations with marketing communications leaders continues with a discussion about the impact the public health crisis continues to have on the quick serve dining category. Papa Gino’s an D’Angelo CMO Deena McKinley shared how the company quickly changed how they do business in an effort to reassure customers and keep business humming.
