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The Hive @ CTP
The 2018 release of SpencerStuart’s annual study of CMO tenure revealed the median had jumped to 31 months. Jumped. That’s a stress-filled environment. As today’s CMOs are often charged with determining strategies on the fly while the landscape around them continually changes, that unique set of demands means finding—and trusting—agency partners for project work. …
GDPR is Coming – What Do You Need to Know?
There has been a lot of attention about the lack of transparency around consumers’ personal data and how businesses need to be held accountable for what they collect, store, and share. In response, the European Union is cracking down, enacting new enhancements this week to their original (now outdated) law…
An Opening Day Streak Hits 50
When you are in fifth grade and the teacher announces, in front of the class, that the principal would like to see you in his office, the feeling is beyond uncomfortable. It was April 4, 1969, at Proctor School in Topsfield. My face went red as the wheels turned in…
Empowered
According to Merriam-Webster, empowerment is defined as the authority or power given to someone to do something. As far as definitions go – this one is exceptionally vague. But that’s exactly it. Empowerment presents itself in all sorts of ways and through people from all walks of life. Earlier this…
A Time to Be Heard
When I was in my twenties I read the book Men Are From Mars, Women are From Venus and many excerpts have remained top of mind over the years. This quote in particular has stuck with me: “Men need to remember that when women seem upset and talk about problems..
Out of Office
I am out of the office traveling from 2/16-2/25 and will have only limited access to email. In case of emergency please contact my assistant Cassandra cmurray@ctpboston.com. For CTP business, please contact Steve Angel sangel@ctpboston.com. I never liked the Out of Office email. So dry, lacking in any real emotion…
Which Brand Will Take the Title Super Bowl Sunday?
With 110 million viewers expected to tune into the Super Bowl – and the Patriots’ quest for a sixth title – a lot of eyes will be judging more than football. This is the biggest stage for brands brave enough and rich enough to play on the biggest stage. As…
Death, Taxes and Facebook Algorithm Changes: What Marketers Need to Know About Our Least Favorite Inevitability
If death and taxes are life’s unfortunate inevitabilities, an algorithm change at Facebook is perhaps the parallel for us marketers. It’s not a matter of whether it will happen, but when. And our challenge is to interpret what it means and how best to tackle it. The New Year has…
Behind the Music (Videos)
The Studio 360 VR Video experience created by CTP recently received nods from the Webby Awards, AWWWARDS, and MITX. While the website and 360 VR Videos are cool in their own right, there is a bigger story “behind the music”. Consumers, especially millennials, are savvy, and sensitive to marketing.So,…
Jenner Pepsi Ad Tough to Swallow
So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi’s decision to pull the…
