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The Week | Our view of the last 7 days in marketing & communications
The weather’s always an easy target. A little too cold, a little too warm; it’s never quite right (which sounds like one of our favorite fairy tales). That’s truer than ever this summer – with extreme heat and rain in pockets across the country – and seemingly one or another every day in New England.…
Victoria’s Secret: Aspirational vs. Inspirational Marketing
Victoria’s Secret recently announced an overhaul of the brand, leaving behind the scantily-clad, supermodel “Angels” as avatars of the brand, and embracing a broader definition of “sexy,” exemplified in a more diverse and inclusive group of models and spokespeople. Why the revamp? Some would say it’s purely a matter of keeping up with the times,…
Infographic: Data Privacy in 2021
1.Data sourced from: Statista.com (2021) 2.Data sourced from: DigiDay.com (2021) 3. Data sourced from: Warc.com (2021) 4. Data sourced from: Pew Research (2019) 5. Data sourced from: DigiDay.com (2021) 6. Data sourced from: MediaPost.com (2021) 7. Data sourced from: AdExchanger.com (2021) 8. Data sourced from: AdExchanger.com (2021) 9. Data sourced from: AdExchanger.com (2021)
The Week | Our view of the last 7 days in marketing & communications
Two years ago, Juneteenth wasn’t even on the radar of many people – and even more companies. Now it’s a recognized federal holiday, the racial reckoning of ’20 pushing its importance to the fore. Even still, there’s so much more many of us need to learn about the symbolic end to slavery in the United…