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The Week | Our view of the last 7 days in marketing & communications
The Week has been reminded of that with recent news from across the marketing landscape. The 3 Ds (delivery, drive through and distance), an increase of in-housing (perils to follow) and the loss of empathy. Not to mention another (yes, another) channel introducing ‘stories.’ Here are our 9 favorites from the past week. Kraft’s newest…
The Week | Our view of the last 7 days in marketing & communications
It’s finally starting to feel like fall. And with it, The Week has its eye on the election/debates, new styles, the importance of relevance, and, of course, the continued saga of TikTok. Here are our 9 favorites from the past week. Legal expert unpacks what Trump’s executive order on diversity training means for…
The 6 Worst Brand Apologies … and What Should Have Been Done
Crises are inevitable. The size, scope and impact may vary, but any good communicator understands that there’s one brewing around the corner. Successfully navigating them begins with preparation and understanding the impact of your words and actions. On the heels of Ellen DeGeneres’ recent apology for the toxic work environment scandal that broke over…
The Week | Our view of the last 7 days in marketing & communications
The Week was focused on influence this week, that elusive, but critical element in engaging with your customers. We have influencers and UGC, celebrities and the social dilemma. And perhaps one of the most influential marketing initiatives of the last decade – the Fearless Girl, currently paying tribute to RBG. Here are our 8…
CTPerspectives: Which brands are doing the best job of encouraging people to vote this fall?
Politics is a tricky business for most brands, in that partisanship can alienate employees and/or customers. But brands also recognize that consumers expect more civic engagement, demonstrating more loyalty to those that take stances on issues they care about. That competition has created a sweet spot: Pro-democracy and pro-voter. As the November election increasingly comes…
iOS 14 and Privacy: What Marketers Need to Know and How They Need to Prepare
The shift toward more user data privacy (e.g. EU’s GDPR, Chrome killing the cookie in 2022) has been underway for some time with the collective change having massive implications for the marketing industry. It is critical that digital marketers remain abreast of this sustained evolution in order to understand the implications of these changes and…
Infographic: The New Back to School
Data sourced Captify Technologies Inc. Data souced from Deloitte Data sourced from Deloitte, TIME and MPR News Data sourced from PR Newswire Data sourced from PR Newswire Data sourced from MediaCharts.com and Media Kix Data sourced from National Retail Federation
The Week | Our view of the last 7 days in marketing & communications
Amazon Prime or Walmart Plus? TikTok or Instagram Reels? Old favorites or new brands? Not only is choice on the rise – but consumers are experimenting – with more than 1 in 3 saying they purchased an unknown brand during quarantine. Big takeaway for marketers from The Week: the competition today isn’t necessarily the competition…
The Week | Our view of the last 7 days in marketing & communications
Truth and trust have been on trial for quite some time. Across all of our institutions and even ourselves. And we’re not even talking politics here. The Week looks at some of those trying to earn or re-earn trust – as well as what it means to be a Chief Meme Officer (yes, you read…
The Week | Our view of the last 7 days in marketing & communications
The old saying is that it only takes a couple of seconds to say hello, but forever to say goodbye. For advertisers, it’s more that you have 2 seconds to turn hello into something else – or your customers will say goodbye. That’s the key finding of a major Mars study of digital advertising, reminding…
