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The Week | Our view of the last 7 days in marketing & communications
The Week was focused on influence this week, that elusive, but critical element in engaging with your customers. We have influencers and UGC, celebrities and the social dilemma. And perhaps one of the most influential marketing initiatives of the last decade – the Fearless Girl, currently paying tribute to RBG. Here are our 8…
CTPerspectives: Which brands are doing the best job of encouraging people to vote this fall?
Politics is a tricky business for most brands, in that partisanship can alienate employees and/or customers. But brands also recognize that consumers expect more civic engagement, demonstrating more loyalty to those that take stances on issues they care about. That competition has created a sweet spot: Pro-democracy and pro-voter. As the November election increasingly comes…
iOS 14 and Privacy: What Marketers Need to Know and How They Need to Prepare
The shift toward more user data privacy (e.g. EU’s GDPR, Chrome killing the cookie in 2022) has been underway for some time with the collective change having massive implications for the marketing industry. It is critical that digital marketers remain abreast of this sustained evolution in order to understand the implications of these changes and…
Infographic: The New Back to School
Data sourced Captify Technologies Inc. Data souced from Deloitte Data sourced from Deloitte, TIME and MPR News Data sourced from PR Newswire Data sourced from PR Newswire Data sourced from MediaCharts.com and Media Kix Data sourced from National Retail Federation
The Week | Our view of the last 7 days in marketing & communications
Amazon Prime or Walmart Plus? TikTok or Instagram Reels? Old favorites or new brands? Not only is choice on the rise – but consumers are experimenting – with more than 1 in 3 saying they purchased an unknown brand during quarantine. Big takeaway for marketers from The Week: the competition today isn’t necessarily the competition…
The Week | Our view of the last 7 days in marketing & communications
Truth and trust have been on trial for quite some time. Across all of our institutions and even ourselves. And we’re not even talking politics here. The Week looks at some of those trying to earn or re-earn trust – as well as what it means to be a Chief Meme Officer (yes, you read…
The Week | Our view of the last 7 days in marketing & communications
The old saying is that it only takes a couple of seconds to say hello, but forever to say goodbye. For advertisers, it’s more that you have 2 seconds to turn hello into something else – or your customers will say goodbye. That’s the key finding of a major Mars study of digital advertising, reminding…
The Week | Our view of the last 7 days in marketing & communications
Crises often produce two things that can be at odds with each other: intensifying existing trends and accelerating change. You can see it in just about every industry, and here at The Week, it brings a mix of serious, fun and completely offbeat. QR-code payments, copycat platforms, the re-emergence of dormant logos, rewriting the cannabis…
Infographic: The Rise of TikTok
Data sourced from Hootsuite Data souced from Hootsuite Data sourced from Hootsuite Data sourced from Hootsuite Data sourced from Sensor Tower Data sourced from MediaCharts.com and Media Kix Stats as of July 2020 Stats as of July 2020
The Week | Our view of the last 7 days in marketing & communications
The desire to belong, to feel like you’re part of a community, is a basic element of the human experience. Modern life was already challenging this – before the pandemic amplified it. This week, we’re intrigued by stories of those who are appealing to, building platforms for, or just diving into community. And, of course,…
