News

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February 23, 2017

CTP helps local brewery with branding and communications

Lynn-based Bent Water Brewing is a self-canning, self-distributing brewery with an onsite taproom featuring 13 frequently rotating taps. One of the area's fastest-growing breweries with a very unique approach to brewing beer, CTP has helped develop its brand message, as well as communicate it internally and externally.

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October 20, 2016

Giving the Breeders' Cup an added dose of celebrity

To create added excitement to the upcoming 2016 Breeders' Cup World Championships, CTP helped create and launch a dynamic sweepstakes, featuring chef Bobby Flay, actress Elizabeth Banks, TV personality Carson Kressley, trainer Bob Baffert, and jockey Victor Espinoza. The sweepstakes, titled Racing with Stars VIP Sweepstakes presented by America’s Best Racing, offered participants the chance to win one of four once-in-a-lifetime experiences at the championship races.

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October 13, 2016

CTP Chosen to Help Introduce Eataly to Boston

Eataly, the wildly popular Italian marketplace and eatery, is coming to Boston this year and will occupy 45,000 square feet in Boston’s Prudential Center. A truly original food experience, visitors will eat, shop and learn with an incredible array of fresh fish, pasta, cheeses, artisan breads, prosciutto and all other things authentic Italy. CTP was chosen to introduce Eataly and manage PR for the brand in Boston.   

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August 8, 2016

Sentient Jet Re-Brands, Launches Campaign

Private aviation leader taps CTP to develop brand ID, website and campaign  

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August 3, 2016

Chamber Names CTP Top 10 Small Business '16

The Greater Boston Chamber of Commerce has announced the region's Top 10 Small Businesses of the Year (SBOY) for 2016 and CTP is proud to be among those honored. The Chamber considered dozens of successful business across a range of industries.  

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July 27, 2016

CTP Grows Analytics Offering, Adds Director

Building on its ongoing investment in marketing analytics, CTP, an award-winning marketing agency for clients like the Boston Red Sox, DraftKings, Save the Children, Microsoft and Eastern Bank, has announced Tyler Jordan has been hired as the agency’s Director of Analytics.

 

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July 26, 2016

CTP, Sox Earn Emmy Award for #MyFenway

CTP and our client the Boston Red Sox won an Emmy Award for the 2015 #MyFenway campaign. You can check out the campaign's signature anthem spot here.

Check out the spot
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June 21, 2016

Celebrating our 20th Anniversary with a smile

When CTP celebrated our 20th Anniversary we needed a video to mark the occassion. We hope Tom Petty and animals everywhere like where we ended up.

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March 20, 2016

CTP launches Save the Children campaign around March Madness

As millions of us squirm with every missed shot in the NCAA college basketball tournament, CTP has partnered with our client Save the Children to draw attention to the real Madness going on in Syria. To raise awareness of the plight of thousands of children suffering during the war we produced a video to display on buildings blocks from the Barclays Center in Brooklyn, where regional games were played during the opening weekend of the tournament. They are also running as pre-roll online videos.  Check it out.

Watch the spot
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Boston Business Journal
March 18, 2016

Mark Fredrickson in BBJ: GE signals Boston B2B hub

In a Boston Business Journal column, Mark Fredrickson, managing director of CTP's technology practice, offered that Boston is fast becoming the hub of the B2B world, highlighted by GE moving its headquarters to the city.  

"What GE and EMC have in common has been a hallmark of Boston’s innovation scene for more than a half century. Unlike Silicon Valley’s most famous brands, these are not consumer-tech companies. They sell on a massive, global scale to businesses, hospitals, governments and universities, which spend far more on technology than consumers do. With GE’s arrival, greater Boston is headquarters for eight Fortune 500 B2B companies. It’s not a stretch to call Boston the hub of the B2B universe."

 

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Photo: Jordan Polizzi