June 2018

CTP Awards MITX

CTP wins big at MITX

CTP was honored to accept not one, but two awards at the 2018 MITX award ceremony.

The website we built for Seismic won best website design in the Business to Business category.  

Seismic asked us to help them update a few pages of their existing website to reach their B2B audience, and promote their enterprise sales enablement platform offering.  Once we began our discovery sessions, we all realized they needed much more.  They had an amazing product, but they had not successfully articulated their value proposition, or how to best tell their story to their multiple audiences.

We ultimately developed a new brand identity, voice and tone, custom photography, UX/UI, and code base for their new website.

The website we created for the Breeders’ Cup World Championships was awarded best website in the travel, leisure, and entertainment marketing category.

In 2017, the Breeders’ Cup challenged us to create a destination for fans that was worthy of the two richest days in sports. The site needed to be a an efficient marketing tool that drove ticket sales for the 2017 World Championships at Del Mar, encouraged wagering on the Breeders’ Cup’s 13 Championship Races, and introduced new ways for fans to experience the Breeders’ Cup no matter their location or what device they were on.

Our solution was the redesigned BreedersCup.com. A modern, mobile-first site that allows fans to learn about Breeders’ Cup history, track and handicap the world’s top contenders (to inform and encourage wagering), easily browse seating options, purchase tickets to the world championships, and experience the event like never before.

Both of these enterprise level websites were significant undertakings for both the client and agency, and they represent the cornerstone of their marketing efforts.

We were proud that these websites were honored by MITX, and even more pleased that the sites have driven business results for our clients.

June 2018