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Chamber Names CTP Top 10 Small Business ’16
The Greater Boston Chamber of Commerce has announced the region’s Top 10 Small Businesses of the Year (SBOY) for 2016 and CTP is proud to be among those honored. The Chamber considered dozens of successful business across a range of industries.
CTP, Sox Earn Emmy Award For #MyFenway
CTP and our client the Boston Red Sox won an Emmy Award for the 2015 #MyFenway campaign. You can check out the campaign’s signature anthem spot here.
CTP Grows Analytics Offering, Adds Director
Building on its ongoing investment in marketing analytics, CTP, an award-winning marketing agency for clients like the Boston Red Sox, DraftKings, Save the Children, Microsoft and Eastern Bank, has announced Tyler Jordan has been hired as the agency’s Director of Analytics.
Celebrating Our 20th Anniversary With a Smile
When CTP celebrated our 20th Anniversary we needed a video to mark the occassion. We hope Tom Petty and animals everywhere like where we ended up.
CTP Launches Save the Children Campaign Around March Madness
As millions of us squirm with every missed shot in the NCAA college basketball tournament, CTP has partnered with our client Save the Children to draw attention to the real Madness going on in Syria. To raise awareness of the plight of thousands of children suffering during the war we produced a video to display...
Here’s How Neuroscience Can Help Improve Mobile Marketing
When Adweek looked at the growth of neuromarketing and its role in the burgeoning mobile space, it turned to CTP client Nielsen Consumer Neuroscience. To “understand the effectiveness of display and video ads on smartphones” agencies and brands are turning to companies like Nielsen.
“We’re realizing that as the world gets more cluttered, and there’s...
George Orwell, Budway Joe and Ling Ling the Impolitic Panda
CTP partner and executve creative director Grant Pace is quoted in Sports Illustrated’s Super Bowl Preview issue. Grant, who helped create and write the Bud Bowl campaign, offers his take on the Anheuser-Busch “Respect” spot that followed 9/11.
CTP’s Todd Graff Explores PR Measurement
“There’s more data than ever for PR practitioners. But just having data isn’t good enough. Understanding that data, and putting it to valuable use are the keys to determining success,” explains Todd Graff, CTP’s SVP of Public Relations, as he recaps insights from measurement guru Katie Delahaye Paine’s talk with the Publicity Club of New...
AG’s Chief of Staff Joining CTP
Building on a public service career in which he served as Chief of Staff to two Massachusetts attorneys general, Corey Welford is returning to CTP to head up our government strategy and public affairs practice. Read the Globe story.
CTP’s Grant Pace Featured in Sports Illustrated for Bud Bowl Role
As advertisers and viewers gear up for the Super Bowl ad wave, Sports Illustrated looked back at the iconic Bud Bowl ads, considered among the most memorable Super Bowl spots of all time. SI goes behind the scenes of how they were made. The piece features our own Grant Pace, who wrote the spots. Check...
