March 2016

Save The Children

CTP launches Save the Children campaign around March Madness

As millions of us squirm with every missed shot in the NCAA college basketball tournament, CTP has partnered with our client Save the Children to draw attention to the real Madness going on thousands of miles away from the court … in Syria. To raise awareness of the plight of thousands of children suffering during the war we created a video to display on buildings blocks from the Barclays Center in Brooklyn, where regional games were played during the opening weekend of the tournament. They are also running as pre-roll online videos.

March 2016