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Bud Bowl: The novel idea that forever changed Super Bowl commercials
Originally published in Sports Illustrated on Nov. 2, 2015 Bud Bowl: Back then the idea of a commercial made specifically for the Super Bowl—that was novel. As the final pathetic seconds of Super Bowl XXII ticked off the clock, bringing the Redskins’ 42-10 blowout of the Broncos to a merciful close in the wee hours of…
The Week | Our view of the last 7 days in marketing & communications
The last month, heck the last several months, have been relentless. It’s not just the challenges of COVID-19, social justice, political polarization and an assault on truth, but the near daily manifestation of them (and others). And darting from one issue to another is hardly a recipe for success. The Week’s taking a bit of…
CTPerspectives: White House Press Secretary Jen Psaki
There are few jobs in communications with as much pressure and scrutiny as the White House Press Secretary. As Jen Psaki steps into the role, she’ll do so with the country fiercely divided by politics and a media landscape that blurs facts, opinion and lies. The toughest job in the business has never been tougher.…
Disney, Ocean Spray and Lessons from User Generated Content
Just like 200 million of my close friends and family, I began my 2021 by streaming Ratatouille: The TikTok Musical. Though inspired by Disney Pixar’s Ratatouille, it was entirely a UGC production – a viral, collaborative effort and COVID-safe solution for those of us really missing theatre and performance. Coming on the heels of Doggface’s…
The Week | Our view of the last 7 days in marketing & communications
Riots. Impeachment. Inauguration. Hard to believe we’re still in January. With that in mind, the Week has its eye on the implications of those, including how brand responses to the inauguration, creating a healthier social media, ethical dilemmas around media buying and even unconscious bias in retail in marketing. Here are our picks of the…
CTPerspectives: Super Bowl LV Advertising
In good times and bad, Super Bowl ads often reflect the mood of the country. And the mood this year is unlike any we’ve ever experienced – incredibly polarized and amplified by a global pandemic. As brands look to capitalize their $5.6-million-per-30-second investment, we asked CTPers what they’re expecting from this year’s crop and what…
The Week | Our view of the last 7 days in marketing & communications
Following a tumultuous few days, The Week’s attention is back on broader marketing initiatives and learnings. New streaming apps and Super Bowl teasers, new logos and a powerful art exhibit and an interesting question to noodle: Is there any industry that needs more effective communication than Science? Its complexity and our attention spans are a…
The Week | Our view of the last 7 days in marketing & communications
Another day, another week, that we won’t soon forget. It’s shaken us as humans, impacted us as marketers. So this week, we’re keeping you updated on information and insights you need to know. Here are our 7 picks of the week. Brands: This Is Not a Marketing Moment Adweek Wednesday morning, I woke up…
CTPerspectives: Our favorite parts of the holiday season, and the lessons therein for marketers
The Christmas season is a special time, in large part because of the indelible traditions and experiences that connect emotion and memory. It is, when you think about it, the holy grail for marketers – taking up residence in the brain with something that can be recalled and provokes feelings. So we asked our team:…
Season of hope has new meaning
This time of year is often called a Season of Hope, and as difficult a year as 2020 has been, there is certainly reason for hope as we head into 2021.
But for many children and families in Greater Boston, their hopes this year are the same as they were last year, and the year before,...
