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The Week | Our view of the last 7 days in marketing & communications
From sports to politics to business, it’s been an eventful week. One that started with advertising’s joint celebration/analysis of the Super Bowl (there was a pretty good game, too) and concluded with crises manifesting on so many fronts (including some of those advertisers). The Week’s taking a brief look back at whats stood out, while…
The Week | Our view of the last 7 days in marketing & communications
What does the future hold? We’re all ears (especially if you have a Grays Sports Almanac that can help with Sunday’s game). Looking forward, the Week’s been interested in a few recent stories about future states. Offices that look and feel like home. Virtual stadiums. Integrating but managing video fatigue. And (gasp) a world without…
CTPerspectives: Communcations lessons from the wild ride taken by Robinhood and GameStop
It feels like we’ve all learned a little bit more than we already knew about the stock market this past week based on the recent events that landed Robinhood and GameStop atop international headlines. It’s a fascinating case study, on so many levels, from a crowd-sourced industry attack to a platform blocking its users from…
Bud Bowl: The novel idea that forever changed Super Bowl commercials
Originally published in Sports Illustrated on Nov. 2, 2015 Bud Bowl: Back then the idea of a commercial made specifically for the Super Bowl—that was novel. As the final pathetic seconds of Super Bowl XXII ticked off the clock, bringing the Redskins’ 42-10 blowout of the Broncos to a merciful close in the wee hours of…
The Week | Our view of the last 7 days in marketing & communications
The last month, heck the last several months, have been relentless. It’s not just the challenges of COVID-19, social justice, political polarization and an assault on truth, but the near daily manifestation of them (and others). And darting from one issue to another is hardly a recipe for success. The Week’s taking a bit of…
CTPerspectives: White House Press Secretary Jen Psaki
There are few jobs in communications with as much pressure and scrutiny as the White House Press Secretary. As Jen Psaki steps into the role, she’ll do so with the country fiercely divided by politics and a media landscape that blurs facts, opinion and lies. The toughest job in the business has never been tougher.…
Disney, Ocean Spray and Lessons from User Generated Content
Just like 200 million of my close friends and family, I began my 2021 by streaming Ratatouille: The TikTok Musical. Though inspired by Disney Pixar’s Ratatouille, it was entirely a UGC production – a viral, collaborative effort and COVID-safe solution for those of us really missing theatre and performance. Coming on the heels of Doggface’s…
The Week | Our view of the last 7 days in marketing & communications
Riots. Impeachment. Inauguration. Hard to believe we’re still in January. With that in mind, the Week has its eye on the implications of those, including how brand responses to the inauguration, creating a healthier social media, ethical dilemmas around media buying and even unconscious bias in retail in marketing. Here are our picks of the…
CTPerspectives: Super Bowl LV Advertising
In good times and bad, Super Bowl ads often reflect the mood of the country. And the mood this year is unlike any we’ve ever experienced – incredibly polarized and amplified by a global pandemic. As brands look to capitalize their $5.6-million-per-30-second investment, we asked CTPers what they’re expecting from this year’s crop and what…
The Week | Our view of the last 7 days in marketing & communications
Following a tumultuous few days, The Week’s attention is back on broader marketing initiatives and learnings. New streaming apps and Super Bowl teasers, new logos and a powerful art exhibit and an interesting question to noodle: Is there any industry that needs more effective communication than Science? Its complexity and our attention spans are a…
