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An Interactive, AI-Powered Rollercoaster: The 2024 Advertising Playbook
An Interactive, AI-Powered Rollercoaster: The 2024 Advertising Playbook If 2023 was an indicator, buckle up for a wild ride in 2024. From increasing adoption of generative AI, the blockbuster Barbenheimer fusion and Taylor Swift taking over the world, it was a major shakeup. Gone are the days of passive consumption; in 2024, media will…
Building Bridges with Social Media: The 2024 PR Playbook
Building Bridges with Social Media: The 2024 PR Playbook Authenticity may have been 2023’s word of the year. But its cousin, genuine, may end up being the next word of the year. Especially in social media. In 2024, let’s set aside the algorithm dance and sponsored post treadmill for a moment and focus on…
Data, AI, and Storytelling: The 2024 PR Playbook
Data, AI, and Storytelling: The 2024 PR Playbook Public Relations has never felt more dynamic, with the disruptive emergence of generative AI, and its broad implications, at the forefront of change that really began to be felt in 2023. And yet, the foundation of PR remains similar to what it’s always been: real, authentic,…
The Season of Hope
This time of year is often called the Season of Hope. And no matter the challenges we face each year, there is always reason for optimism as we head into a new year. But for many children and families in Greater Boston, their hopes this year are the same as they were last year, and…
Pantone’s Color of the Year: A Public Relations Masterstroke
Why the Buzz Over Peach Fuzz? This time of year is all about colors. Red, green, silver. Blue and White. And, of course, Pantone’s Color of the Year. It’s highly anticipated in design and CPG, entertainment and social media. Its release also affords an example of the elements that comprise a strong, far-reaching public…
Summing Up the Summer
As Summer inches to a close and students return to their dorms and classrooms, it’s also time for us to bid adieu to our four wonderful 2023 summer interns.
When Corporate Pride is Something to Hide
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. As millions celebrate Pride Month, we’re looking at how brands communicate with LGBTQ+ community. Pride…
Fluttering with Pride: Reflections on Storytelling
On June 13, four members of the CTP team joined emcee Bethany Van Delft for the evening at the WBUR CitySpace to act as judges for The Moth’s StorySLAM event. 10 storytellers took the stage to share a five-minute story on the theme of the night: Pride. As an event devoted to the art and…
Walking the Walk or Just All Talk?
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. Following Women’s History Month, we’re looking at who made a meaningful statement this month, and who…
Did You Get That Reference?
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. This month, we’re taking a look back at the Super Bowl to see which ads we…
