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The Season of Hope
This time of year is often called the Season of Hope. And no matter the challenges we face each year, there is always reason for optimism as we head into a new year. But for many children and families in Greater Boston, their hopes this year are the same as they were last year, and…
Pantone’s Color of the Year: A Public Relations Masterstroke
Why the Buzz Over Peach Fuzz? This time of year is all about colors. Red, green, silver. Blue and White. And, of course, Pantone’s Color of the Year. It’s highly anticipated in design and CPG, entertainment and social media. Its release also affords an example of the elements that comprise a strong, far-reaching public…
Summing Up the Summer
As Summer inches to a close and students return to their dorms and classrooms, it’s also time for us to bid adieu to our four wonderful 2023 summer interns.
When Corporate Pride is Something to Hide
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. As millions celebrate Pride Month, we’re looking at how brands communicate with LGBTQ+ community. Pride…
Fluttering with Pride: Reflections on Storytelling
On June 13, four members of the CTP team joined emcee Bethany Van Delft for the evening at the WBUR CitySpace to act as judges for The Moth’s StorySLAM event. 10 storytellers took the stage to share a five-minute story on the theme of the night: Pride. As an event devoted to the art and…
Walking the Walk or Just All Talk?
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. Following Women’s History Month, we’re looking at who made a meaningful statement this month, and who…
Did You Get That Reference?
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. This month, we’re taking a look back at the Super Bowl to see which ads we…
A Toast to Dry January
At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. So each month we’ll take a look at the brands that show genuine humanity in their...
Moving on up
At CTP, we’ve called 77 North Washington in Boston home for 15 years, so it’s safe to say we all missed our space when COVID forced us to suddenly adjust to a work-from-home environment. Now that we’re fully living the hybrid model, where we’re all in the office together on Tuesdays and Wednesdays, we, like...
Stung by the writing bug
CTP’s uber-talented associate creative director Kevin MacKenzie was an aspiring musician and songwriter before he jumped into the ad business. We’re lucky he made the move. But music, TV anthems and ad copy quench only part of his writing bug. He recently published a children’s book, inspired by a painful encounter with an insect and…
