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Make It Big; Just Don’t Focus on Making It “Grand”
Nothing says Grand Opening quite like a “ribbon cutting” ceremony. A few VIPs, a big pair of scissors and, voila, your operation is off and running. There was a time when that type of ceremony, including the stock photo and a couple of nice media placements, was a good way to hit…
Tweet ‘Til You Drop: The Value Behind Social Currency
During the opening weekend of New York Fashion Week, Marc Jacobs launched a Daisy Pop-Up Tweet Shop in SoHo and built an entire PR campaign around the ways consumers interact, share and exchange information on social channels. The pop-up store only accepted “social currency.” Customers could purchase products in exchange…
Advertising Adjusts to the Modern Woman
We’ve all seen them. Over the top, smiling stock images are everywhere. On the subway, at the doctor’s office or in the local newspaper. It’s hard to avoid them. Some stock models have appeared so often they even have Facebook pages dedicated to them. But this week brought excellent news for the…
Unleashed
What do meatballs and banks have in common? To us at CTP, everything. Because we believe nothing becomes meaningful, or memorable, until viewed through the lens of personal experience. A meatball is just a manufactured food product. But turn it into a healthy, nutritious way for a busy mom to…
To the Game That Changed the Game
As the iconic Bud Bowl series celebrates its 25th anniversary, Grant Pace takes us back to the legendary campaign’s creation. How was the idea formed, and why did a bunch of football-playing Bud longnecks resonate so well with fans? What’s the six-part campaign’s legacy in Super Bowl advertising, and would…
Show a Little Faith
While Jimmy Fallon and Bruce Springsteen’s recent parody of “Born To Run” at the expense of big Boss fan New Jersey Governor Chris Christie was going viral, the Boss was having PR issues of his own. Though his garnered less public attention than the Fort Lee traffic jams, like those of his…
5 Marketing Lessons from Disney
Telling a business to act more like Disney is like telling someone like me to look – or throw – more like Tom Brady. No problem, I’ll get right on that. Most marketers don’t have the luxury of bottomless budgets, 90 years of brand equity and hundreds of media channels. But during…
Power of Mom
Two spots that caught our attention this week include P&G’s Sochi ad and Old Spice’s Momsong. Why, you might wonder, are we seeing two CPG ads in the same quarter that prominently feature moms? Here’s my take: The bond between Millennials and their parents is significantly stronger than we’ve seen…
Marketing Healthcare to Findies. Yes, Findies.
Soothsaying the sweeping ramifications of the Affordable Care Act (Obamacare) is a dubious task. The only sure thing is that we will all feel the wave caused by the Congressional Budget Office estimate of 30+ million people simultaneously signing up for a service we all use. For instance, if 30…
Share Your Love With the E.B. Holiday Kiss Campaign
The holiday season brings tough competition for brands to stand out and connect with consumers. At an agency, that means lots of time spent brainstorming creative holiday campaigns for our clients. Knowing that E.B. Horn Jewelers is one of many Downtown Crossing retailers vying for the spotlight, we set out…