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Marketing With Purpose

For smart brands, doing good is no longer an option; it’s expected. Consumers want to do business with companies that stand for something beyond their bottom line. And talking about your good work is not considered bragging. Consumers are giving companies permission to share the good work they’re doing. We…

Mom Knows Best

I’m Not Who I Say I Am

You hear a lot about “Relationship Marketing,” consumers forming visceral partnerships and bonds with brands in the same way we do with other humans. We express powerful emotions toward the companies that fill essential niches in our lives and, as marketers, we throw around concepts like “affinity” and “loyalty” all…

CTP Brings Home 8 Bells

CTP picked up eight awards at last night’s Publicity Club of New England Bell Ringer Awards, which recognize excellence in PR, judged by our peers in the industry. CTP proudly brought home 2 gold bells, 3 silvers, 2 bronze and a merit for our work with Pinehurst Resort, Pop Warner…

Inspired by Equality

Last week, a CTP colleague and I attended the Anti-Defamation League of New England’s Torch of Liberty Award dinner honoring Mary Bonauto, a lawyer and civil rights advocate who has done groundbreaking work to end discrimination based on sexual orientation and gender. The event was fittingly held at the JFK…

Integrating Social and TV

Gone are the days of the passive couch potato. Today’s television viewers are more engaged and emotionally connected than ever, as networks encourage them to use social channels to react to programming.That can be a good thing for brands, as long as they follow two simple rules: be creative and…

Brands Banking on Surge in Lacrosse

As the NCAA Lacrosse Final Four kicks off this weekend in Philadelphia, we took a look at the business of the fastest growing sport in the U.S. Unlike just about any team sport, lacrosse espouses a culture of individual style and brand focus, even with kids as young as first…

Lacrosse

For Some Marketers, Every Day Is Mother’s Day

As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective…

4 Ways Social Media Energizes Earned Media

Quick, choose between water or oxygen. Ok, maybe it’s not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that’s a false choice. We may shorten it to just social – dropping its last name like Beyonce or LeBron…

Newsroom

Infographic: Marketing to Mom-Fluencers

As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting…

Marketing to moms

The Challenges of Tech Marketing

After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what…