January 2014
By Grant Pace

To the game that changed the game

As the iconic Bud Bowl series celebrates its 25th anniversary, Grant Pace takes us back to the legendary campaign’s creation. How was the idea formed, and why did a bunch of football-playing Bud longnecks resonate so well with fans? What’s the six-part campaign’s legacy in Super Bowl advertising, and would a similar concept work today?

January 2014
By Grant Pace