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Infographic: 7 Consumer Trends That Will Outlast COVID
It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young Data sourced from YouGov Data sourced from CC Insight Data sourced…
Dad’s advice
Our dads have given many lessons and pointers: Wear your seatbelt. Try your best. Listen to others. Share. Work hard.
Yesterday, we celebrated our Fathers. But we also don’t think that one day was enough. So we’re taking another day to reflect on and celebrate our dads. All the ‘dad jokes’ we rolled our eyes...
Uncertainty on campus keeps communications in overdrive: 5 questions with Curry College’s Michelle Adams O’Regan
Even as many businesses are beginning to open, colleges and universities are stuck in a prolonged state of uncertainty as they try to forecast many months down the road. They are balancing health, education and financial stability. We talked about the challenges with Michelle Adams O’Regan, Curry College’s Associate Vice President of Marketing and Communications, who believes...
Time to take responsibility
There have been many tragic murders before it. Outrage and protests and hand-wringing followed. But this one spurred something in millions unlike any other example of police brutality. With the death of George Floyd, something snapped us to attention. It may be driven by the shocking video or his plea for life. But this time…
Financial giant turns on a dime: 5 questions with CMO Michelle Crecca about Prudential’s evolving approach to communications
Our series of conversations with marketing communications leaders continues this week with a look at the impact of COVID-19 on the financial category. Michelle Crecca, Chief Marketing Officer for Marketing Strategy and Workplace Solutions at Prudential Financial, gives us a peek behind the curtain on the pivots the company needed to make for customers and employees in very short…
The New Lens of Video: 5 Insights about its Evolution
Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer. Telling a good story is.
Brands must lead by actions, not words, post COVID: 5 Questions with Chief Marketer Whitney Clarke
Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on frontline businesses that have remained open. Whitney Clarke is a Boston-based Chief Marketer, who has previously led efforts at CVS Health and Stop & Shop, among others. She gives us a little insight into the possible...
Family-owned business adapts during Covid: 5 Questions with Gingerbread Construction Co’s Ali Palmer
Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on small business. Ali Palmer is VP Business Development & Marketing at Gingerbread Construction Company, a family-owned and operated business just North of Boston and she gives us a little insight into the last several weeks –…
Blog best practices: Make sure they can find it
Think about your blog posts as quality organic content inspired by the interests of your target audience to inform and encourage no-pressure engagement. Here’s our cheat sheet to developing quality, SEO-guided content.
COVID-19 on Campus: 5 Questions with Simmons University’s Jeremy Solomon
In the first in a series of new conversations with communications and marketing leaders we take a look at the impact of COVID-19 on higher education. We talked with Simmons University‘s Associate Vice President of Communications and Public Affairs Jeremy Solomon, who brings us behind the scenes as the school navigated the earliest days of the coronavirus…
