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The Week | Our view of the last 7 days in marketing & communications
Another day, another week, that we won’t soon forget. It’s shaken us as humans, impacted us as marketers. So this week, we’re keeping you updated on information and insights you need to know. Here are our 7 picks of the week. Brands: This Is Not a Marketing Moment Adweek Wednesday morning, I woke up…
CTPerspectives: Our favorite parts of the holiday season, and the lessons therein for marketers
The Christmas season is a special time, in large part because of the indelible traditions and experiences that connect emotion and memory. It is, when you think about it, the holy grail for marketers – taking up residence in the brain with something that can be recalled and provokes feelings. So we asked our team:…
Season of hope has new meaning
This time of year is often called a Season of Hope, and as difficult a year as 2020 has been, there is certainly reason for hope as we head into 2021.
But for many children and families in Greater Boston, their hopes this year are the same as they were last year, and the year before,...
The Week | Our view of the last 7 days in marketing & communications
‘Twas the week before Christmas and all through the industry, there wasn’t a marketer that wasn’t stirring; including this week’s news. The 2021 predictions were published by the outlets with care, with hopes that 2021 will soon be here. As you can tell, The Week’s been in a festive mood. Entertained by poems and…
CTPerspectives: Did Pringles blow it on a layup branding stunt?
We suspect you’ve all heard the quote about success occuring when opportunity meets preparation. We’ve been thinking a lot about it since Mr. Pringles opened his front door. Is the equation off? Or a problem in preparation? Because few opportunities have seemed as gift-wrapped as that one. As a refresher, John Oliver (the host…
The Week | Our view of the last 7 days in marketing & communications
It may be the season of red and green, but The Week has yellow on the brain. Bright yellow, much like one-half of Pantone’s color of the year, has us thinking of hope and positivity and a year ahead that we hope will be better than the one we’re putting to rest. But we also…
Infographic: 2021 Marketing Trends
A brand’s relevance can be measured in both its functional and emotional connection to its consumers. Relevance has always been foundational to successful branding, and while 2020 was a year unlike any other, there are still plenty of ways a brand can maintain meaningful relationships with its patrons. With the pandemic accelerating our arrival to…
The Week | Our view of the last 7 days in marketing & communications
It was a different kind of food coma for The Week this year, but the race to the end of the year feels very similar. We have our eyes forward at some of the trends that will guide us next year, particularly in social media; on the present and cheering more breaking of glass ceilings;…
The Week | Our view of the last 7 days in marketing & communications
Black Friday is a week away, which means The Week normally would have been game planning by this point. But next Friday will be, in 2020 style, unlike any other edition. This has forced brands to pivot messages and strategies, examine different communications platforms and extend timeframes to address safety precautions. So with a little…
CTPerspectives: What factors lead to the quick demise of Quibi, the quick-bite streaming platform?
When Quibi launched earlier this year, it sounded kind of cool. Short-form video content specifically designed for mobile viewing that automatically adjusted to however you were currently holding your phone. Sounds like a no-brainer for a mobile-first consumer. Unfortunately, Quibi never took off and recently announced its decision to officially shut down on December 1.…
