Latest
Blog
CTPerspectives: Deep Fakes
Celebrities and prominent figures of all kinds have recently found their identities used in ‘deep fake’ content. Perhaps the most popularly deep-faked celebrity is Tom Cruise, who can be seen on TikTok doing everything from magic tricks to working on his golf swing. The problem is – he wasn’t. A neural network was fed several…
One year of loss. And growth.
The reality of COVID-19 hit CTP suddenly one year ago. A member of our team told us her roommate had been exposed to a colleague who tested positive.
Decisions needed to be made. So we turned to our team for guidance. What were they thinking? What concerns did they have? First and foremost, they were not scared to be at the office, but they were scared to come to...
The Week | Our view of the last 7 days in marketing & communications
Well, it’s March again. Somehow, it’s been a full year since packing up our laptops, welcoming our coworkers into our living rooms, and starring in our own versions of Groundhog Day. It’s a year marked with so many challenges – from loneliness and social distancing to mourning and fundamental changes to personal and professional lives.…
The Week | Our view of the last 7 days in marketing & communications
February may be the shortest month of the year, but it can feel like the longest. Perhaps that’s because we continue to be challenged by and wrestle with such fundamental human issues of diversity and health (i.e., the vaccine). Those and several others are top of mind for The Week. Here are our picks…
CTPerspectives: The COVID-19 Vaccine Communications Challenge
As of January 22, 47% of Americans were hesitant to get the vaccine. We as marketers know that effective communication is the key to changing consumer mindsets and behavior. So we asked CTPers: What do you think needs to be done from a communications standpoint in order to raise the confidence level of consumers so…
Fake Famous: How to Spot Follower Fraud and Ensure ROI with Influencer Campaigns
Last weekend, I sat down to watch “Fake Famous,” one of HBO’s newest documentaries, and it definitely did not disappoint. I love me a good social experiment, and this one followed three unlikely, wanna-be influencers as they tried to climb their way to fraudulent Instagram fame. If you’re planning on watching it and haven’t yet,…
The Week | Our view of the last 7 days in marketing & communications
Many of you might be on vacation this week (take in a run or some rays for The Week, if you could). Hopefully, you’re relaxing and recharging and getting ready to (literally and figuratively) plow through the remaining winter weeks. It’s in that spirit that we have a different offering of stories this week.…
The Week | Our view of the last 7 days in marketing & communications
From sports to politics to business, it’s been an eventful week. One that started with advertising’s joint celebration/analysis of the Super Bowl (there was a pretty good game, too) and concluded with crises manifesting on so many fronts (including some of those advertisers). The Week’s taking a brief look back at whats stood out, while…
The Week | Our view of the last 7 days in marketing & communications
What does the future hold? We’re all ears (especially if you have a Grays Sports Almanac that can help with Sunday’s game). Looking forward, the Week’s been interested in a few recent stories about future states. Offices that look and feel like home. Virtual stadiums. Integrating but managing video fatigue. And (gasp) a world without…
CTPerspectives: Communcations lessons from the wild ride taken by Robinhood and GameStop
It feels like we’ve all learned a little bit more than we already knew about the stock market this past week based on the recent events that landed Robinhood and GameStop atop international headlines. It’s a fascinating case study, on so many levels, from a crowd-sourced industry attack to a platform blocking its users from…
