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CTPerspectives: Social Listening
Most stories about airline baggage aren’t uplifting, but leave it to Southwest and its crack social media team to turn that narrative around. If you missed it recently, they generated a lot of buzz around a customer’s checked pool noodle. It got us thinking about effective use of social listening. So we asked CTPers: What…
The Week | Our view of the last 7 days in marketing & communications
Pool noodles. The Week never gave much thought to summer’s cheap, ubiquitous, colorful toy. And then a particular blue one started popping up everywhere on our screens – courtesy of the savvy social team at Southwest. And it served as an unexpected, but ingenious reminder of the need for brands to create real, authentic…
The Week | Our view of the last 7 days in marketing & communications
It’s June, which means rainbows are showing up everywhere. From local retailers to big-box brands, from menus to social media feeds, brands are showing their support for the LGBTQ+ community during Pride Month. True support, however, extends beyond just a marketing exercise and much deeper than simply rainbow washing a logo. With about 5.6% of…
CTPerspectives: Summer Reading for Marketers
As marketers, we know that we’re never done learning. From podcasts and articles to webinars and email subscriptions, limitless resources enable us to further our education learning about our industry. With hot weather and beach thoughts ahead this weekend, we have summer reading on the brain. So we asked CTPers, “What books would you recommend…
The Week | Our view of the last 7 days in marketing & communications
Long weekends are always circled on our calendars. But there’s nothing like this long weekend, aka, the unofficial start of summer. Cookouts. Cold drinks. The anticipation of warm days and vacations to come. And, most importantly this year, finally spending in-person time with family and friends. As Boston and the country try to navigate toward…
CTPerspectives: Marketing Lessons from Sesame Street on its 50th anniversary
Like so many, our formative years were shaped in many ways by Big Bird, Grover, Cookie Monster and all of their friends. It wasn’t just learning the ABCs and 123s in a fun way, it was the way the program taught us about compassion, differences and how to manage complicated situations. It got us thinking…
The One When We Realized the Power of Nostalgia in Marketing
There is nothing quite like that warm, fuzzy feeling that stirs when you’re met with something that takes you back in time. A baseball card that rekindles summers spent trading them. The smell of freshly-baked cookies that takes you back to Grandma’s kitchen. The song that transports you instantly to an unforgettable spring break beach.…
The Week | Our view of the last 7 days in marketing & communications
A year after George Floyd’s death, race remains an important issue across society. In our industry, a good number of brands and agencies are working to elevate diversity and improve the representation of People of Color, from staffing to the work that we create. Harvard Business Review took a deep dive into agencies’ roles. Popeyes…
The Week | Our view of the last 7 days in marketing & communications
According to the calendar, spring begins on March 20. But if you ask us, this time of year is the real kick-off to spring here in Boston. Flowers are in bloom. The sun sets at 8. And the Bruins and Celtics (kind of) open the playoffs, while the Sox still cling to first in the…
CTPerspectives: Peloton in Peril
Peloton is sweating again, this time after a product recall and the CEO’s admission that it should have happened sooner. The stock has fallen nearly 50% from its January highs, and the company expects upcoming sales to fall significantly. Can Peloton bounce back? We asked CTPers what they think the brand needs to do to…
