Welcome to our

Technology Practice

In a technology business, everything happens faster. It has to. Time to market, hype cycles, mainstream adoption. Paradigm shifts. Faster than last year. Faster than last quarter. As an innovator, how do you stand out? How do you rise above the noise and the jargon? How do you reach buyers who are equipped with more information, are more discerning and more empowered than ever?

We know great marketing never stands still. CTP’s Technology Practice starts with the knowledge and wisdom that can only come from decades of experience building tech brands and reputations. From on-premise to hybrid and multi-cloud, from security and data management to analytics and AI, for open source or proprietary platforms, we help innovators stand out by simplifying the complicated. With differentiated messaging, compelling stories and pinpoint targeting and delivery. 

IBM Resilient

Welcome to our

Technology Practice

In a technology business, everything happens faster. It has to. Time to market, hype cycles, mainstream adoption. Paradigm shifts. Faster than last year. Faster than last quarter. As an innovator, how do you stand out? How do you rise above the noise and the jargon? How do you reach buyers who are equipped with more information, are more discerning and more empowered than ever?

We know great marketing never stands still. CTP’s Technology Practice starts with the knowledge and wisdom that can only come from decades of experience building tech brands and their reputations. From on-premise to hybrid and multi-cloud, from security and data management to analytics and AI, for open source or proprietary platforms, we help innovators stand out by simplifying the complicated. With differentiated messaging, compelling stories and pinpoint targeting and delivery. 

Version 2

Meet Mark

Mark Fredrickson leads CTP’s Technology Practice

He works with clients to strategize, plan and execute a wide range of marketing programs, from PR and thought leadership through key industry influencers to digital and social media campaigns, message platforms, and new websites and apps. Mark’s client mentality is no accident. Before starting CTP’s Tech Practice, he spent 16 years at EMC as VP of both communications and corporate marketing through the company’s meteoric rise. Before that, he helped Digital Equipment (DEC to anyone who’s been around longer than Google) distinguish itself as the world’s #2 computer company. As a former journalist, Mark insists on clarity, credibility, differentiated messaging, and great storytelling. Now, Mark and the tech practice team work with a range of today’s leading innovators, including Red Hat, Actifio, Extreme Networks, and Seismic. 

Some of Our Technology Clients

Red Hat
Extreme_Networks_512x512
Seismic
actifio512x512
Nielsen Consumer Neuroscience
Varonis
IBM Resilient
bigrep-logo-schwarz_new
Extreme Networks Socials

 What We've Been Up To 

Extreme Networks Brand Launch

After completing several acquisitions that reshaped their company, the network solutions provider approached us to help create a bold new awareness campaign that would tell the IT world there’s a new major player in enterprise networking.

Extreme Networks Socials

 What We've Been Up To 

Extreme Networks Brand Launch

After completing several acquisitions that reshaped their company, the network solutions provider approached us to help create a bold new awareness campaign that would tell the IT world there’s a new major player in enterprise networking.

 What We've Been Up To 

Red Hat Brand Citizenship

As the global leader in open source software, Red Hat believes in progress through the power of collaboration. We had an idea to advance their vision. So we helped them create an experiential event that brought that ideal – and the value of open source – to life.

 What We've Been Up To 

Seismic Brand Identity & Site Redesign

We gave the impossibly powerful sales enablement company an impossibly engaging new way to tell their story.

 What We've Been Up To 

Seismic Brand Identity & Site Redesign

We gave the impossibly powerful sales enablement company an impossibly engaging new way to tell their story.

Seismic

 What We've Been Up To 

Varonis High-Impact Strategic Communications

Varonis Systems was a young, venture-backed company that provided a unique data security software platform, helping organizations prevent data breaches, thwart cyber attacks, reduce risk, and achieve regulatory compliance. Knowing they were headed toward an IPO and needing to raise their profile, they asked CTP to help build awareness and prepare them for their close-up.

 What We've Been Up To 

IBM Resilient Website & Branding

Working with one of the leading platforms in cyber security threats and incident response, we helped IBM Resilient strengthen their brand identity and created a new website to host their rich and varied content.

IBM Resilient
IBM Resilient

 What We've Been Up To 

IBM Resilient Website & Branding

Working with one of the leading platforms in cyber security threats and incident response, we helped IBM Resilient strengthen their brand identity and created a new website to host their rich and varied content.

 What We've Been Up To 

Media for Red Hat

Red Hat is the largest provider of open source software and services to enterprises worldwide. When it comes to paid media, marketing products to IT decision makers commands premium prices. Our expertise helped navigate this niche audience and maximize their investment.

 What We've Been Up To 

Latest News & Blogs

Blog

5 Tips to See If You Need a Website Refresh

News

CTP wins big at MITX

News

Red Hat delivers tech learning experience for Boston public high school students

Blog

An opening day streak hits 50

Blog

GE, Dell solidify Boston as hub of the ‘B2B’ universe

Blog

Five things you may not realize you’ll need for a successful IPO

Blog

The challenges of tech marketing

Blog

Tasteless marketing stunt backfires in Boston

Find out how we can do something similar for your brand.