Challenge
Resilient had a world-class product offering but their brand didn’t reflect their cutting-edge technology. They needed new branding, a website, and content that demonstrated their thought leadership – thereby generating leads for their sales team.
Idea
We crafted an identity fit for a leader. Instead of focusing on scare tactics (like many of their competitors), we took on a confident, positive tone. Featuring people in our materials helped ground the brand with a level of humanity.
We then designed a modern, responsive website built on a content management system that enabled the client to easily update all aspects of their site with the latest white papers, videos, and other lead-generation content.
Finally, we worked with the marketing team on dozens of thought-leadership videos, live webinars, media buys, display ads, campaign sites, email templates, event marketing, and the design of a full collateral system.
Thought Leadership Content
Thought Leadership Content
Armed with we had established a modern website, we needed to keep up with the demand for engaging and valuable content. We worked closely with Resilient's marketing team year-round to create content of all types: from thought-provoking videos with their leadership team to animated motion graphic product demos, printed assets, trade show booth collateral, and much more.
![IBM Resilient IBM Resilient](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Screen-Shot-2017-07-13-at-3.06.35-PM-landscape.png)
Videos
Our video team directed, shot, and edited dozens of videos focused on the company’s thought leadership and expertise in the incident response space.
![IBM Resilient IBM Resilient](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Screen-Shot-2018-04-16-at-10.32.52-PM-landscape.png)
Collateral System
We applied the new identity to a full collateral system – including folders, white papers, one sheeters, specialty video boxes, and trade-show materials.
![IBM Resilient IBM Resilient](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Screen-Shot-2018-04-16-at-10.35.55-PM-landscape.png)
Micro-campaigns
We also created specialty-focused campaign microsites, display and social ads, and a large media buy that drove traffic to Resilient's CRM platform, which funneled leads to the sales team.