IBM Resilient

Website and Branding

Working with one of the leading platforms in cyber security threats and incident response, we helped IBM Resilient strengthen their brand identity and created a new website to host their rich and varied content.

Challenge

Resilient had a world-class product offering but their brand didn’t reflect their cutting-edge technology. They needed new branding, a website, and content that demonstrated their thought leadership – thereby generating leads for their sales team.

Idea

We crafted an identity fit for a leader. Instead of focusing on scare tactics (like many of their competitors), we took on a confident, positive tone. Featuring people in our materials helped ground the brand with a level of humanity.

We then designed a modern, responsive website built on a content management system that enabled the client to easily update all aspects of their site with the latest white papers, videos, and other lead-generation content.

Finally, we worked with the marketing team on dozens of thought-leadership videos, live webinars, media buys, display ads, campaign sites, email templates, event marketing, and the design of a full collateral system.

Website Design & Development

We handled the Discovery, IA/UX, Design and Development of the CMS-based site. The site was tied into their HubSpot CRM platform to ensure every piece of content was driving towards lead generation.

Thought Leadership Content

Armed with a modern website, we needed to keep up with the demand for engaging and valuable content. We worked closely with Resilient's marketing team year-round to create content of all types: from thought-provoking videos with their leadership team to animated motion graphic product demos, printed assets, trade show booth collateral, and much more.
 

Thought Leadership Content

Armed with we had established a modern website, we needed to keep up with the demand for engaging and valuable content. We worked closely with Resilient's marketing team year-round to create content of all types: from thought-provoking videos with their leadership team to animated motion graphic product demos, printed assets, trade show booth collateral, and much more.

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Videos

Our video team directed, shot, and edited dozens of videos focused on the company’s thought leadership and expertise in the incident response space.

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Collateral System

We applied the new identity to a full collateral system – including folders, white papers, one sheeters, specialty video boxes, and trade-show materials.

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Micro-campaigns

We also created specialty-focused campaign microsites, display and social ads, and a large media buy that drove traffic to Resilient's CRM platform, which funneled leads to the sales team.

Unprecedented Growth

Resilient enjoyed 2x growth in their customer base and a

%
Sales Increase

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