Website & Branding
Challenge
Resilient had a world-class product offering but their brand didn’t reflect their cutting-edge technology. They needed new branding, a website, and content that demonstrated their thought leadership – thereby generating leads for their sales team.
Idea
We crafted an identity fit for a leader. Instead of focusing on scare tactics (like many of their competitors), we took on a confident, positive tone. Featuring people in our materials helped ground the brand with a level of humanity.
We then designed a modern, responsive website built on a content management system that enabled the client to easily update all aspects of their site with the latest white papers, videos, and other lead-generation content.
Finally, we worked with the marketing team on dozens of thought-leadership videos, live webinars, media buys, display ads, campaign sites, email templates, event marketing, and the design of a full collateral system.
Thought Leadership Content
Thought Leadership Content
Armed with we had established a modern website, we needed to keep up with the demand for engaging and valuable content. We worked closely with Resilient's marketing team year-round to create content of all types: from thought-provoking videos with their leadership team to animated motion graphic product demos, printed assets, trade show booth collateral, and much more.
Videos
Our video team directed, shot, and edited dozens of videos focused on the company’s thought leadership and expertise in the incident response space.
Collateral System
We applied the new identity to a full collateral system – including folders, white papers, one sheeters, specialty video boxes, and trade-show materials.
Micro-campaigns
We also created specialty-focused campaign microsites, display and social ads, and a large media buy that drove traffic to Resilient's CRM platform, which funneled leads to the sales team.
Unprecedented Growth
Resilient enjoyed 2x growth in their customer base and a
%
Sales Increase