![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/2018/04/Seismic-Logo-no-tag-300dpi.png)
Brand Identity & Site Redesign
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/2018/04/Seismic-Mobile-Background.jpg)
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/2017/09/MITX-2018-Seismic2.png)
Challenge
Seismic asked us to refresh their brand and site in a way that would better reflect their cutting-edge product. They had an amazing product, but hadn’t successfully articulated their value proposition. And with more than 600 pages of content that needed to be delivered on a tight timeline, the challenges were complex. So the solutions had to be simple.
Idea
With sales enablement being a relatively new concept, the site needed to pull double duty: educate and convert. Along with a more approachable brand voice and a modern visual language, we ultimately developed new UX/UI for the site, custom photography, and an efficient, optimized and sparkling new code base with a CMS built from scratch.
Brand Identity
We crafted their value proposition, visual approach, and a fresher tone of voice to ensure their brand stood out from competitors.
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Seismic-Type2-square.png)
Simplified type system
We streamlined their type library all the way down to two, each with only a few font variations, to help reduce the overall weight of their site, and provide hierarchy that was previously missing.
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Seismic-Colors1-square.png)
Expanded colors
With a complex hierarchy of information to communicate, an expanded color palette helped address the many types of content that might be introduced in quick succession.
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Seismic-Waves1-square.png)
Custom assets
We introduced graphic elements as devices to anchor ideas, images, and text. We also worked with a custom photographer to create a library of beautiful, one-of-a-kind photos.
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Seismic-Type2-150x150-square.png)
Simplified type system
We streamlined their type library all the way down to two, each with only a few font variations, to help reduce the overall weight of their site, and provide hierarchy that was previously missing.
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Seismic-Colors1-150x150-square.png)
Expanded colors
With a complex hierarchy of information to communicate, an expanded color palette helped address the many types of content that might be introduced in quick succession.
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/bb-plugin/cache/Seismic-Waves1-150x150-square.png)
Custom assets
We introduced graphic elements as devices to anchor ideas, images, and text. We also worked with a photographer to create a library of beautiful, one-of-a-kind photos.
Site Design
Bright colors and simpler fonts dialed up their marketing, while custom photography explored the human component.
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/2018/04/Seismic-Website-Design-V1a.jpg)
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/2018/04/Seismic-Website-Design-V2.jpg)
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/2018/04/Seismic-Website-Design-V3.jpg)
![Seismic Seismic](https://www.ctpboston.com/wp-content/uploads/2018/05/Seismic-Brand-Image-Site-Mock.jpg)
The Final Product
What we developed far surpassed client’s expectations, and enabled us to really push the boundaries of our design within a templated approach to create beautifully designed pages without touching any code. The CMS we built and delivered has front end content control, optimized page load speeds, and an incredibly easy-to-use UI that makes custom updates a breeze.
The site launched to rave reviews and has given Seismic a world-class website to match their product.