Latest
Blog
Do You Lulu?
Lululemon Athletica passed the $1 billion sales mark last month, joining the ranks of Under Armour (which hit the mark in 2010). At upwards of $80 a pop for a pair of Wunder Unders (leggings) or a Define Jacket (zip-up), how does such a high-end brand appeal to the average…
Spring Cleaning for PR Pros
“Out with the old and in with the new” is a popular saying we typically hear around the New Year, but for PR pros, with year-end reports and annual planning meetings, the first of the year tends to be a busy time and “out with the old” doesn’t ever seem…
Marketing the Hunt for a Warlord
Joseph Kony can thank Silicon Valley for turning up the heat on his race from justice. Before the universal adoption of social media, a short film about an African warlord may play quietly in art houses, think tanks and maybe PBS. With the growth of these channels that film, “Kony…
CTP Wins Three HSMAI Adrian Awards For “Restoration of Pinehurst No. 2” Campaign
The 55th Adrian awards are the largest and most prestigious travel marketing competition in the world. CTP’s overall campaign received a gold award in the category “Re-launch of Existing Product,” while two individual placements received silver awards: in the category of “Print Feature Placement” for a feature in the Wall…
Just Protecting You From the Dictator, the Situation and Zombies.
As public relations practitioners, we’re constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don’t have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.This…
Choosy Agencies Choose Drupal
There are plenty of CMS platforms out there, most with cool made up names like DotNetNuke, Joomla, Umbraco and Magento. We’ve built client sites on many of them, but for this fifth(!) and most recent version of our agency website, we chose to build on Drupal.Here are 5 reasons why: 1. The Price Was Right...
Tasteless Marketing Stunt Backfires in Boston
This is a story about a crass publicity stunt that blew up in the face of its perpetrators, and about how easy it is for bad advice to damage a brand.First, some context. It’s been a touchy week in New England. Our beloved Patriots came agonizingly close to winning their…