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Apple of His Eye
For obvious reasons, we most associate Steve Jobs with the products that have transformed our everyday lives. Heck, right now, I’m typing this on a MacBook, watching Apple’s stock fluctuations on my iPad and listening to a voicemail from my dad on my iPhone. But it’s easy to forget his…
Brands Can Score Associating With Today’s News
The day after Derek Jeter homered to become the first New York Yankee to record 3,000 hits, a couple of sports talk radio hosts and callers were ridiculing Christian Lopez, the fan who caught the ball. He was “an idiot” because he was going to give the ball to Jeter…
Why 7-Eleven Needed a Plan B
In the PR world, there is a saying, “expect the unexpected.” That’s especially true when you are doing an event or large-scale promotion. Monday’s “Free Slurpee Day” by 7-Eleven was a great idea, but a perfect example of why you should always have a plan B in place.The giveaway piggybacked…
Football Gods in Baseball Heaven
CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf. The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football…
Assumptions Can Kill a Brand
As a technology company prepared to launch its sleek new remote control in China, the CEO was asked a simple question. Why China? He reasoned that the Chinese love high tech stuff, many have the means to buy it and they love to show off the latest technology to family and friends. All…
It Ain’t Rocket Science, or Is It?
“Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”I hear a variation on this theme at almost every cocktail party, and the logic always amuses…
My Paperless Driveway
One day last week, as she often does, my daughter tore off down the driveway to pick up that morning gift of information. Only this time she came to a sudden halt, turned back and screamed, “Daddy, your newspaper’s gone.” Yes, sadly, it was. And my new fascination with the…
Give a Little
Here at CTP we find every chance we can to step up the intensity with a little competition. Cradles to Crayons‘ Chris Bentson likely didn’t know the fire he was fueling with his tweet “@ctpboston your morning shift filled 114 orders for disadvantaged kids-think the afternoon crew can do better?” It was…
First Saturday in May
Horse racing has always been a part of the culture here at CTP. My partner Chip and I both manned the press box at Suffolk Downs early in our careers, and we’ve done campaigns over the past 15 years for some of the sport’s grandest events, including the Kentucky Derby,…