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5 Marketing Lessons from Disney
Telling a business to act more like Disney is like telling someone like me to look – or throw – more like Tom Brady. No problem, I’ll get right on that. Most marketers don’t have the luxury of bottomless budgets, 90 years of brand equity and hundreds of media channels. But during…
Power of Mom
Two spots that caught our attention this week include P&G’s Sochi ad and Old Spice’s Momsong. Why, you might wonder, are we seeing two CPG ads in the same quarter that prominently feature moms? Here’s my take: The bond between Millennials and their parents is significantly stronger than we’ve seen…
Marketing Healthcare to Findies. Yes, Findies.
Soothsaying the sweeping ramifications of the Affordable Care Act (Obamacare) is a dubious task. The only sure thing is that we will all feel the wave caused by the Congressional Budget Office estimate of 30+ million people simultaneously signing up for a service we all use. For instance, if 30…
Share Your Love With the E.B. Holiday Kiss Campaign
The holiday season brings tough competition for brands to stand out and connect with consumers. At an agency, that means lots of time spent brainstorming creative holiday campaigns for our clients. Knowing that E.B. Horn Jewelers is one of many Downtown Crossing retailers vying for the spotlight, we set out…
Friends of Suffolk Downs
In my first job out of college, almost 30 years ago, I looked out the press box window every day at Suffolk Downs as the horses rounded the first turn, right in the shadow of the homes up on the hill at Orient Heights. This past weekend, for the first…
What’s Broken Can Be Fixed
It was a mostly overlooked gesture in a meaningless game. A final nine innings in New York that would bring a disastrous 2012 season to an end. But there was something about Dustin Pedroia’s insistence on playing in that final game, despite a broken finger, that stuck with us all…
Brands That Break Bad
Working in the ad industry, my friends and family like to ask me questions like, How much did they pay for that commercial? How did they get that celebrity to be in their ad? And then I have to explain that buying media isn’t like ordering off a take-out menu…
The MMQB Design Stands Out in Stagnant Sports Media World
It’s no question that the world of sports is evolving to the second screen. People are constantly looking for updates, shelling out top dollar for exclusive rights to highlights and games that might not be immediately available in the morning newspaper or on SportsCenter. As an avid football fan, I’m…
CTP Gets Google Glass
The first question I always get when I’m wearing the Google Glass is “HOW did you get that? I thought they weren’t out yet??” The story is pretty ordinary – I tweeted to Google’s Project Glass why I should be trusted with their newest, most exclusive piece of technology. And…
Marketing With Purpose
For smart brands, doing good is no longer an option; it’s expected. Consumers want to do business with companies that stand for something beyond their bottom line. And talking about your good work is not considered bragging. Consumers are giving companies permission to share the good work they’re doing. We…
