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Why Marketers Are Excited About the iPhone 6
It’s official. Apple’s new iphone 6 is BIG. So big that cargo pants may be making a comeback soon. But while the new design is taller, thinner and more badass than ever, the most remarkable upgrade has nothing to do with appearance. At least, not where marketers are concerned. We’re…
CVS Proves Brands Are People, Too
It’s official: no more cigs at CVS. As of yesterday, the retailer ridded 7,700 pharmacies of its remaining tobacco stash and renamed itself CVS Health. Anti-smoking shoppers breathed a sigh of relief. And smoke-free air. We all know that this was a big move for CVS. And not a cheap…
The Scent of Emotion
At CTP, we believe that tapping into the human spirit forms lasting connections between brands and their audiences. Emotions are an essential driver of brand loyalty. So how do brands create that human emotion? It’s a process that we’re constantly examining. In our most recent exploration, we saw how human…
Why Taylor Swift Is a PR goddess
Yesterday, Taylor Swift delighted fans with the surprise release of her latest single and music video, Shake it Off. She announced the video and details about 1989, her 5th album, during a 30-minute livestream on Yahoo Screen. I watched the video and livestream highlights, and came to the conclusion that…
Anatomy of a Successful Viral Campaign
If I were to take the temperature of my Facebook feed this last week or so, I would say it’s cold. Ice cold. The number of ice bucket challenges is unbelievable. And, awesome. And, I’m happy to report, is actually driving donations for ALS. Here’s what makes the campaign so successful:…
CTP Wins Bronze at CLIO Sports Awards
CTP and the Boston Red Sox scored big time last week at the inaugural CLIO Sports Awards in New York City. With some powerful insight and great creative, along with an assist from Dustin Pedroia, the 2013 “What’s Broken” campaign brought home some hardware: a Bronze in the print category. The CLIO…
Recipe for Restaurant Social Success
“In the end, a great meal is not about the food and the wine. A great meal is about an emotional experience.” Most agree chef-owner Thomas Keller hit that mark with The French Laundry. One of only a handful of restaurants in the U.S. to earn three Michelin stars, it’s…
How to Redeem Your Brand’s #TwitterFail
I have to admit, I’m not great with names. Unless I really concentrate during that first handshake, I’m more likely to remember your high school’s mascot, how you take your coffee and whether you’re a cat person or a dog person. Lucky for me, I’m not in charge of CBS…
How to Make the Most of Facebook’s Revamped Ad Platform
Once a branding play for advertisers, Facebook is now focused on interest targeting. Last week the social giant announced changes to its advertising. Now, brands can tailor ads based on what users are doing outside Facebook. (Previously, Facebook’s re-marketing relied solely on profile data and behavior within the platform.) Whether the average user…
Don’t Just Hold An Event; Maximize Awareness by Highlighting the Destination Itself
If awareness and trial of your brand are important, it’s tough to beat the publicity of a big, special event. Especially if you’re a destination brand. A high profile, well-attended event delivers thousands of visitors, the chance to experience your property and, if communicated right (to attendees and to observers), leads to…
