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Engagement isn’t an outcome
True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.
Our game plan for alleviating COVID-19’s mental toll
On World Health Day 2020, as we think about the healthcare workers who are the true heroes right now, here are some things we are doing to try to support our people.
When will life return to normal? A kite tells a story
When will we able to get back to the office? The answer may lie in the story of a kite, a dad and our leaders.
Opening Day … and Nothing’s Open. What’s Ahead in this Strange World
The world has changed dramatically since Chris Sale threw his last fastball. For marketers, that new world already is under way, if the shifts from Black Swan events like coronavirus can’t be fully absorbed for years. What might this new normal look like, whether that’s fall or winter or sometime in 2021 and beyond?
Marketing in the COVID era
People eating queso dip off each other’s fingers at a party may have drawn a smile when Mint Mobile first launched its fingerdipping campaign two years ago. Today, framed against obsessive hand washing and social distancing, the spot was mocked into retirement. With quarantines and forced closures, businesses find themselves scrambling to survive. Operations, sales, finance,…
The Importance of Keepin’ it Real
Over the last few years, there has been a considerable shift in what consumers expect from the brands they interact with. We hold brands to a higher standard where quality, convenience and competitive pricing are table stakes. Sure, value is important. But what’s more important? Values. We’re no longer influenced by a company simply having great…
Stay human
As the events of the last few weeks have unfolded, I’ve found some comfort in focusing on what feels most natural to me: staying calm and trying to help our clients solve problems with creative thinking. I believe crisis can lead to opportunity. Reveal strengths. And bring people together. I still remember the sense…
What coronavirus reminds us about communications
These are extreme times, no question. But the coronavirus challenges facing businesses today are representative of the communications challenges the could face in times of crisis. What should every organization take away?
Embracing the new normal
The leadership group at our agency debated some important questions this week as we sifted through the latest news around COVID-19. How should we behave as an employer? As a business? And as part of the larger community? What role can a 50-person agency play in trying to slow down the process of a pandemic? There…
