Latest
Blog
Family-owned business adapts during Covid: 5 Questions with Gingerbread Construction Co’s Ali Palmer
Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on small business. Ali Palmer is VP Business Development & Marketing at Gingerbread Construction Company, a family-owned and operated business just North of Boston and she gives us a little insight into the last several weeks –…
Blog best practices: Make sure they can find it
Think about your blog posts as quality organic content inspired by the interests of your target audience to inform and encourage no-pressure engagement. Here’s our cheat sheet to developing quality, SEO-guided content.
COVID-19 on Campus: 5 Questions with Simmons University’s Jeremy Solomon
In the first in a series of new conversations with communications and marketing leaders we take a look at the impact of COVID-19 on higher education. We talked with Simmons University‘s Associate Vice President of Communications and Public Affairs Jeremy Solomon, who brings us behind the scenes as the school navigated the earliest days of the coronavirus…
Engagement isn’t an outcome
True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.
Our game plan for alleviating COVID-19’s mental toll
On World Health Day 2020, as we think about the healthcare workers who are the true heroes right now, here are some things we are doing to try to support our people.
When will life return to normal? A kite tells a story
When will we able to get back to the office? The answer may lie in the story of a kite, a dad and our leaders.
Opening Day … and Nothing’s Open. What’s Ahead in this Strange World
The world has changed dramatically since Chris Sale threw his last fastball. For marketers, that new world already is under way, if the shifts from Black Swan events like coronavirus can’t be fully absorbed for years. What might this new normal look like, whether that’s fall or winter or sometime in 2021 and beyond?
Marketing in the COVID era
People eating queso dip off each other’s fingers at a party may have drawn a smile when Mint Mobile first launched its fingerdipping campaign two years ago. Today, framed against obsessive hand washing and social distancing, the spot was mocked into retirement. With quarantines and forced closures, businesses find themselves scrambling to survive. Operations, sales, finance,…
The Importance of Keepin’ it Real
Over the last few years, there has been a considerable shift in what consumers expect from the brands they interact with. We hold brands to a higher standard where quality, convenience and competitive pricing are table stakes. Sure, value is important. But what’s more important? Values. We’re no longer influenced by a company simply having great…
