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Marketing Magic: The Hallmarks of a Strong Agency-Partner Relationship
Marketing Magic: The Hallmarks of a Strong Agency-Partner Relationship The single best predictor of success in our business, especially over the long term, is the quality of the agency-client relationship. Sure, you need to produce great results. But time and again – in my experience and as our agency’s seen in nearly three decades…
Manage the Crisis Before it Hits
A crisis can hit organizations of any size, and like a spark that escapes a campfire and finds dry brush, you can be surrounded by an uncontrollable inferno in an instant. Here are six steps to take before trouble strikes.
Marketing Minute — March 2024
Marketing Minute — March 2024 Madness is the word of the month. And not just because of our favorite basketball tournament (Go Heels). So many events in March reinforced the need — and too often overlooked — core tenets of what we do: managing reputations. Whether proactive or reactive, promoting or protecting, a reputation…
Newsrooms are Dying; Long Live the Newsrooms
Newsrooms are Dying; Long Live the Newsrooms It’s been painful to watch the continued meltdown of the mainstream news industry. For anyone who believes in the importance of journalism, never mind someone who’s lived it and loved it, the sheer losses this year alone are jarring. Within this unfortunate news lies an important…
Celebrating Our Female Role Models On International Women’s Day
Celebrating Our Female Role Models On International Women’s Day Today isn’t just any day — it’s a global celebration of the social, economic, cultural and political achievements of women. To honor these amazing individuals, we asked our team a powerful question: “Who is your biggest female role model, and how do they inspire you?”…
Higher Ed Branding is More Important than Ever… But What is it and What can it do for an Institution
Higher Ed Branding is More Important than Ever… But What is it and What can it do for an Institution There’re some big games playing out on college campuses across the country right now. But it has nothing to do with March Madness. Instead, it’s a high stakes battle for talent – from applicants…
Game changer: How Caitlin Clark is redefining how we market women athletes
I’m a bit of a UNC basketball diehard (maybe not Tar Heel born, but certainly bred, dead). But another must-see team has landed on my calendar the last couple winters. Iowa women’s basketball and its transcendent guard, Caitlin Clark. I’m hardly alone, as she fills seats, boosts ratings and moves merchandise in unprecedented ways. In…
Marketing Minute – February 2024
Marketing Minute – February 2024 Video rules the world, right? Well, it certainly seemed to in February. TV and social. New platforms and some fresh thinking on “old” platforms. People and animals. Short and long tail. As we finish off the shortest month of the year, here’s the February Marketing Minute. Another…
Brands can’t fake purpose
When hundreds of medical appointments led Marissa Hughes to the painful conclusion that she couldn’t give birth, she and her husband decided to adopt. Months later, they got the call that would change their lives. Their new baby was born prematurely and in the Neonatal Intensive Care Unit (NICU) at a hospital nine hours from…
CTP Plants Roots in North Carolina, Fueling Expansion with Deep Local Ties and Expertise
CTP Plants Roots in North Carolina, Fueling Expansion with Deep Local Ties and Expertise BOSTON and WILMINGTON, N.C. (February 21, 2024) – CTP, a leading creative communications agency, today announced the opening of its office in North Carolina. The expansion is planned to fuel growth in industries where CTP has developed significant branding, advertising…
