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Marketing Minute – February 2024
Marketing Minute – February 2024 Video rules the world, right? Well, it certainly seemed to in February. TV and social. New platforms and some fresh thinking on “old” platforms. People and animals. Short and long tail. As we finish off the shortest month of the year, here’s the February Marketing Minute. Another…
Brands can’t fake purpose
When hundreds of medical appointments led Marissa Hughes to the painful conclusion that she couldn’t give birth, she and her husband decided to adopt. Months later, they got the call that would change their lives. Their new baby was born prematurely and in the Neonatal Intensive Care Unit (NICU) at a hospital nine hours from…
CTP Plants Roots in North Carolina, Fueling Expansion with Deep Local Ties and Expertise
CTP Plants Roots in North Carolina, Fueling Expansion with Deep Local Ties and Expertise BOSTON and WILMINGTON, N.C. (February 21, 2024) – CTP, a leading creative communications agency, today announced the opening of its office in North Carolina. The expansion is planned to fuel growth in industries where CTP has developed significant branding, advertising…
‘Personal Board of Directors’ A CTP Speaker Series with Paul Alexander, CMO, BU Questrom School of Business
‘Personal Board of Directors’ A CTP Speaker Series with Paul Alexander, CMO, BU Questrom School of Business As part of the CTP Speaker Series, Paul Alexander recently held a powerful session at the agency. The Chief Marketing Officer for Boston University’s Questrom School of Business, he talked about the importance of creating a “Personal…
I helped launch the Bud Bowl 35 years ago. What if we did it today instead?
I helped launch the Bud Bowl 35 years ago. What if we did it today instead? Conover Tuttle Pace’s Grant Pace helped launch the Bud Bowl, the long-running campaign enshrining Anheuser-Busch’s category exclusivity at the big game. He imagines how he would execute the work some 35 years later using what he calls ‘Touchdown…
Marketing Minute – January 2024
Marketing Minute – January 2024 January is a month for fresh starts and new beginnings, and tends to deliver a wave of change to the marketing landscape. Some of these may fade, while others gain steam and reshape how we connect with our audiences. And as predicted, this month we experienced a number of…
Thought Leaders Increasingly Hold the Keys to Brand Reputation and Trust
Thought Leaders Increasingly Hold the Keys to Brand Reputation and Trust In 2005, Steve Jobs gave one of the great commencement speeches. You’ve probably seen it on YouTube, along with more than 40 million others. It had a relatively simple premise, with powerful context. “Today I want to tell you three stories from my…
An Interactive, AI-Powered Rollercoaster: The 2024 Advertising Playbook
An Interactive, AI-Powered Rollercoaster: The 2024 Advertising Playbook If 2023 was an indicator, buckle up for a wild ride in 2024. From increasing adoption of generative AI, the blockbuster Barbenheimer fusion and Taylor Swift taking over the world, it was a major shakeup. Gone are the days of passive consumption; in 2024, media will…
Building Bridges with Social Media: The 2024 PR Playbook
Building Bridges with Social Media: The 2024 PR Playbook Authenticity may have been 2023’s word of the year. But its cousin, genuine, may end up being the next word of the year. Especially in social media. In 2024, let’s set aside the algorithm dance and sponsored post treadmill for a moment and focus on…
Data, AI, and Storytelling: The 2024 PR Playbook
Data, AI, and Storytelling: The 2024 PR Playbook Public Relations has never felt more dynamic, with the disruptive emergence of generative AI, and its broad implications, at the forefront of change that really began to be felt in 2023. And yet, the foundation of PR remains similar to what it’s always been: real, authentic,…
