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Communicating with America’s “Forgotten Generation”
Communicating with America’s “Forgotten Generation” Gen X is the smallest generation by population, but brands should be wary of overlooking this independent and loyal generation. Learn more about how to connect with Gen X.
Marketing Minute — May 2024
Marketing Minute — May 2024 Much as we may like to plan, success often depends upon how communicators react. Whether to amplify, mitigate or create opportunity. Looking in the rearview, we’re highlighting a couple of strong brand responses, as well as continued shakeups, in media and AI. Here’s the May Marketing Minute. …
Marketing Minute — April 2024
Marketing Minute — April 2024 Flip flops are typically a summer thing, at least around here. Even National Flip Flop Day isn’t until after Memorial Day. But April 2024 felt a bit like a celebration of flip-flops. Cookies. TikTok. ESG. X. There was enough flip-flopping to make any politician proud. And some (or all) of…
Marketing Magic: The Hallmarks of a Strong Agency-Partner Relationship
Marketing Magic: The Hallmarks of a Strong Agency-Partner Relationship The single best predictor of success in our business, especially over the long term, is the quality of the agency-client relationship. Sure, you need to produce great results. But time and again – in my experience and as our agency’s seen in nearly three decades…
Manage the Crisis Before it Hits
A crisis can hit organizations of any size, and like a spark that escapes a campfire and finds dry brush, you can be surrounded by an uncontrollable inferno in an instant. Here are six steps to take before trouble strikes.
Marketing Minute — March 2024
Marketing Minute — March 2024 Madness is the word of the month. And not just because of our favorite basketball tournament (Go Heels). So many events in March reinforced the need — and too often overlooked — core tenets of what we do: managing reputations. Whether proactive or reactive, promoting or protecting, a reputation…
Newsrooms are Dying; Long Live the Newsrooms
Newsrooms are Dying; Long Live the Newsrooms It’s been painful to watch the continued meltdown of the mainstream news industry. For anyone who believes in the importance of journalism, never mind someone who’s lived it and loved it, the sheer losses this year alone are jarring. Within this unfortunate news lies an important…
Celebrating Our Female Role Models On International Women’s Day
Celebrating Our Female Role Models On International Women’s Day Today isn’t just any day — it’s a global celebration of the social, economic, cultural and political achievements of women. To honor these amazing individuals, we asked our team a powerful question: “Who is your biggest female role model, and how do they inspire you?”…
Higher Ed Branding is More Important than Ever… But What is it and What can it do for an Institution
Higher Ed Branding is More Important than Ever… But What is it and What can it do for an Institution There’re some big games playing out on college campuses across the country right now. But it has nothing to do with March Madness. Instead, it’s a high stakes battle for talent – from applicants…
Game changer: How Caitlin Clark is redefining how we market women athletes
I’m a bit of a UNC basketball diehard (maybe not Tar Heel born, but certainly bred, dead). But another must-see team has landed on my calendar the last couple winters. Iowa women’s basketball and its transcendent guard, Caitlin Clark. I’m hardly alone, as she fills seats, boosts ratings and moves merchandise in unprecedented ways. In…
