In my first job out of college, almost 30 years ago, I looked out the press box window every day at Suffolk Downs as the horses rounded the first turn, right in the shadow of the homes up on the hill at Orient Heights.
It was a mostly overlooked gesture in a meaningless game. A final nine innings in New York that would bring a disastrous 2012 season to an end. But there was something about Dustin Pedroia’s insistence on playing in that final game, despite a broken finger, that stuck with us all winter as we began work on the Red Sox 2013 campaign.
Working in the ad industry, my friends and family like to ask me questions like, How much did they pay for that commercial?How did they get that celebrity to be in their ad? And then I have to explain that buying media isn't like ordering off a take-out menu or referring to Ikea assembly instructions.
It’s no question that the world of sports is evolving to the second screen. People are constantly looking for updates, shelling out top dollar for exclusive rights to highlights and games that might not be immediately available in the morning newspaper or on SportsCenter.