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  • 4 ways social media energizes earned media

    By: 
    Brian Heffron
    May 20

    Quick, choose between water or oxygen.

    Ok, maybe it's not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that's a false choice. 

  • Risk and recklessness

    By: 
    Rick Humphrey
    May 16

    The difference between risk and recklessness can come down to a basic marketing premise: take the time to really understand what will make your customers happy. Here's a look at three big brand risks, why two worked and one missed the mark.

  • For some marketers, every day is Mother’s Day

    By: 
    Courtney Megliola
    May 10

    As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.

  • INFOGRAPHIC: Marketing to Mom-fluencers

    By: 
    Jim Dowd
    May 9

    As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she's most likely to be. Not in the kitchen, and not in the beauty parlor.

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Agency News

May 10, 2013

Eastern Bank's "Here, you're first" ad campaign featured in The Financial Brand

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May 8, 2013

CTPBOOST wellness app featured on PRWeek tumblr

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