The difference between risk and recklessness can come down to a basic marketing premise: take the time to really understand what will make your customers happy. Here's a look at three big brand risks, why two worked and one missed the mark.
As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.
As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she's most likely to be. Not in the kitchen, and not in the beauty parlor.