We Unleash The Power Of The
Human Spirit
For Brands That Want To
Live Out Loud

The Scent of Emotion

Boston Red Sox

We helped fix what was broken.
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Eastern Bank

We created a campaign around Eastern Bank’s central tenet: serve the underserved, and put the needs of customers and communities first.
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Red Hat

We helped generate awareness and preference for Red Hat Enterprise Linux.
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Breeders' Cup

We positioned horse racing’s year-end Championships as the biggest event of the year for fans and non-fans alike.
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We helped position MedExpress as an industry leader, all while defining an emerging healthcare landscape.
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We put an American classic back on the leaderboard.
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New Balance

We launched a campaign that strengthened the New Balance brand promise of shoes that fit.
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Lynch Foundation

From Finance to Philanthropy, we celebrated The Lynch Foundation’s 25 years of quiet, but significant, dedication to elevating nonprofit organizations.
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Pop Warner

Youth football was beginning to take some big hits. So we helped Pop Warner jump out in front of the story and communicate the importance of player safety.
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What Can We Do For You?

Advertising. PR. Digital. We can even recommend a great little Italian place around the corner.

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Life At CTP

To do great work you need great people to share the journey. When you get that right, it doesn't even feel like work.
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What's On Our Minds

August 20, 2014

The Scent of Emotion

At CTP, we believe that tapping into the human spirit forms lasting connections between brands and their audiences.  Emotions are an essential driver of brand loyalty. So how do brands create that human emotion? It’s a process that we’re constantly examining. In our most recent exploration, we saw how human...
August 11, 2014

Anatomy of A Successful Viral Campaign

If I were to take the temperature of my Facebook feed this last week or so, I would say it's cold. Ice cold. The number of ice bucket challenges is unbelievable. And, awesome. And, I'm happy to report, is actually driving donations for ALS. Here’s what makes the campaign so successful:...
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