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CTP Named Agency of Record by Cambridge Office for Tourism, Unveils New Brand Campaign
FOR IMMEDIATE RELEASE CTP Named Agency of Record by Cambridge Office for Tourism, Unveils New Brand Campaign “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a…
How to Survive In Advertising During an Election Year
How to Survive In Advertising During an Election Year While we’ve just emerged from one of the biggest buying events in media (2024 Summer Olympics), an even bigger event is on the horizon: the 2024 presidential election. Election years present very unique challenges — including space, cost and partisanship — so brands and their…
2024 Social Media Trends: Six Months in Review
2024 Social Media Trends: Six Months in Review I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories…
Marketing Minute — July 2024
Marketing Minute — July 2024 An unprecedented presidential exit. Alphabet’s enormous about face. AI-driven search engines exploding. Soccer chaos in Miami. And our favorite new parody series. It wasn’t just your electric bill that was on fire this month. Here’s the July Marketing Minute. Cookies are Here to Stay In…
Most Exciting Brand Partnerships of 2024 — So Far
Most Exciting Brand Partnerships of 2024 — So Far Six months into 2024, there’s been a steady stream of thought-provoking brand partnerships. Some made us scratch our heads and think, “Huh?” Others made us smile or think, “I have to have that!” Whether weird, unexpected or even obvious, brands are partnering together with considerable success…
Reaching Generation Alpha — The iPad Kids
Reaching Generation Alpha — The iPad Kids Gen Alpha, the newest and youngest generation, is growing quickly in population and in significance, especially online. See how this upcoming generation is already impacting communication tactics and purchasing habits.
Marketing Minute — June 2024
Marketing Minute — June 2024 The arrival of summer is so special here. Sun. Longer days. Day trips to the beach. But it also comes with a disclaimer: Wear Your Sunscreen. In that spirit, June was something of a warning label month – from social media consumption to news digestion to what is actually…
Attention Brands. Meet Gen Z.
Attention Brands. Meet Gen Z. Gen Z has taken the world by storm and the power to be a real driver of change, more so than Gen X or Gen Y before it. Learn how to thoughtfully engage with Gen Z.
Marketing to Millennials: The Yolo Generation
Marketing to Millennials: The Yolo Generation While Generation Y — more commonly referred to as Millennials — might use out-of-date slang, they still hold enormous influence. Read more about the best communication practices to reach this generation.
The Art of the Comeback: What Victoria’s Secret and Nike Can Learn from Past Success Stories
The Art of the Comeback: What Victoria’s Secret and Nike Can Learn from Past Success Stories When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50% since the beginning of 2023, while Nike’s…
