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Brands Speaking Up: 5 Considerations Before Wading Into Thorny Issues
Brands Speaking Up: 5 Considerations Before Wading Into Thorny Issues My brother’s friend was waiting in a long line to grab a donut and a coffee at a popular Cape Cod bakery when a man loudly pushed through the door, and cut past everyone. “Sorry but I’m in a rush. I just need two…
Marketing Minute — August 2024
Marketing Minute — August 2024 Not sure about you, but as we recover from the Olympics and get ready for the NFL season (Go Pack Go), it’s a reminder of one indisputable marketing principle: when it comes to engagement and reach, there’s nothing like sports entertainment. Drama and excitement mixed with passion and loyalty…
When Does Your Brand Need a Refresh? (And How to do it Right)
When Does Your Brand Need a Refresh? (And How to do it Right) Changing a brand identity isn’t something to take lightly. It can be costly, especially given a company’s size and branding opportunities, and warrants real thought, care and precision. Many enterprises have tried and failed to make a change. But a well-executed…
CTP Named Agency of Record by Cambridge Office for Tourism, Unveils New Brand Campaign
FOR IMMEDIATE RELEASE CTP Named Agency of Record by Cambridge Office for Tourism, Unveils New Brand Campaign “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a…
How to Survive In Advertising During an Election Year
How to Survive In Advertising During an Election Year While we’ve just emerged from one of the biggest buying events in media (2024 Summer Olympics), an even bigger event is on the horizon: the 2024 presidential election. Election years present very unique challenges — including space, cost and partisanship — so brands and their…
2024 Social Media Trends: Six Months in Review
2024 Social Media Trends: Six Months in Review I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories…
Marketing Minute — July 2024
Marketing Minute — July 2024 An unprecedented presidential exit. Alphabet’s enormous about face. AI-driven search engines exploding. Soccer chaos in Miami. And our favorite new parody series. It wasn’t just your electric bill that was on fire this month. Here’s the July Marketing Minute. Cookies are Here to Stay In…
Most Exciting Brand Partnerships of 2024 — So Far
Most Exciting Brand Partnerships of 2024 — So Far Six months into 2024, there’s been a steady stream of thought-provoking brand partnerships. Some made us scratch our heads and think, “Huh?” Others made us smile or think, “I have to have that!” Whether weird, unexpected or even obvious, brands are partnering together with considerable success…
Reaching Generation Alpha — The iPad Kids
Reaching Generation Alpha — The iPad Kids Gen Alpha, the newest and youngest generation, is growing quickly in population and in significance, especially online. See how this upcoming generation is already impacting communication tactics and purchasing habits.
Marketing Minute — June 2024
Marketing Minute — June 2024 The arrival of summer is so special here. Sun. Longer days. Day trips to the beach. But it also comes with a disclaimer: Wear Your Sunscreen. In that spirit, June was something of a warning label month – from social media consumption to news digestion to what is actually…
