Latest
Blog
Will Bluesky Be the New Home for Sports Fans and Media?
Will Bluesky Be the New Home for Sports Fans and Media? For more than a decade, Twitter (now X) has been the go-to platform for sports fans. From live game discussions to trending hashtags, it brought fans together like a virtual sports bar. But with X’s recent turbulence – controversial leadership under Elon Musk,…
PR: AI Search Success’ Secret Sauce
PR: AI Search Success’ Secret Sauce As you’ve probably noticed, the evolution of online search, led by AI integration, is beginning to accelerate. AI Overviews launched in Google nearly six months ago. Perplexity continues to grow significantly (even as legal issues persist). OpenAI’s ChatGPT has eclipsed 1 billion users a month over the last…
StratFest 2024 – Key Takeaways
StratFest 2024 – Key Takeaways We’re living in an incredibly exciting era of marketing. The advertising landscape, in particular, is evolving at a pace never seen before, shaped by technological advancements, shifting consumer behaviors and the increasing convergence of communications methods and skillsets. At this year’s 4A’s StratFest event in New York, I joined…
Marketing Minute — October 2024
Marketing Minute — October 2024 October felt like a microcosm of 2024. From AI and regulation, to women’s basketball making a splash and short-form content driving conversation. As you’re loading up on candy, or trying to keep your kids from doing so, check out the October Marketing Minute. Shadowbans October is spooky season—the…
Sports Marketing Misfire: BOS Nation’s Blueprint for a Boston Comeback
Sports Marketing Misfire: BOS Nation’s Blueprint for a Boston Comeback Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool.. and effortlessly…
Marketing Minute — September 2024
Marketing Minute — September 2024 It’s officially fall in New England. Crisp mornings. Delicious cider donuts. Beautiful foliage. And, of course, obsession with a pygmy hippo (well, at least this fall). Here’s the September Marketing Minute and a look at what was trending in the first month of fall. Here Comes the Department…
Your Website Called. It has an SEO Problem.
Your Website Called. It has an SEO Problem. We recently had a client approach us with an SEO problem. Leads were down; in particular quality leads. Believing this issue to be centered on keywords, they asked us to run an in-depth digital analysis. What we found was what we often do: keyword misalignment was…
Brands Speaking Up: 5 Considerations Before Wading Into Thorny Issues
Brands Speaking Up: 5 Considerations Before Wading Into Thorny Issues My brother’s friend was waiting in a long line to grab a donut and a coffee at a popular Cape Cod bakery when a man loudly pushed through the door, and cut past everyone. “Sorry but I’m in a rush. I just need two…
Marketing Minute — August 2024
Marketing Minute — August 2024 Not sure about you, but as we recover from the Olympics and get ready for the NFL season (Go Pack Go), it’s a reminder of one indisputable marketing principle: when it comes to engagement and reach, there’s nothing like sports entertainment. Drama and excitement mixed with passion and loyalty…
When Does Your Brand Need a Refresh? (And How to do it Right)
When Does Your Brand Need a Refresh? (And How to do it Right) Changing a brand identity isn’t something to take lightly. It can be costly, especially given a company’s size and branding opportunities, and warrants real thought, care and precision. Many enterprises have tried and failed to make a change. But a well-executed…
