Consumers don't care about Trustco Bank. Humans do.
We work with banks to grow Human Interest
We're experts at uncovering the humanity buried deep in every bank brand, and bringing it out in unimaginable ways. In a category plagued with copycat messaging and very little space for new voices, a human-centric approach can be a competitive edge. One that breaks down walls and creates massive opportunities for growth in both consumer and business lines. Just look at how it does in our work with:
Chief Marketing & Communications Officer, Eastern Bank
"CTP has been an amazing partner to work with. I think the creativity and the strategic thinking that they’ve brought to our business is something that can really only happen when you’ve been in that type of a relationship for over 10 years."
SVP Marketing & Corporate Responsibility, PeoplesBank/ZYNLO
"One of the best strategic decisions we’ve made was to align ourselves with CTP. They have offered us insightful strategic planning and award-winning, effective creative, along with media planning and buying that have allowed us to maximize our messaging. All of this has been delivered with outstanding account management, guiding and supporting us at every step as we have repositioned our brand. I would not have wanted to do this work without them."
Our approach to brand humanity has worked for other brands, too…
We’re not just great at reanimating tired bank brands. CTP has unleashed the human spirit for brands in retail, sports, consumer electronics, packaged goods...you name it. Check out examples of our groundbreaking work here.