January 2016

Have disruptors gotten under Gillette’s skin?

“As rock legends Spinal Tap pointed out, there is a fine line between clever and stupid. Gillette finds itself standing on that line with a Twitter campaign that mocks rivals Dollar Shave Club (DSC) and Harry’s and seems to be provoking more ill-will than good for the legacy brand,” Chip Tuttle points out in a column for MediaPost. Check it out here or you can read it on the CTP blog.

January 2016