CTP Client Nielsen Draws Attention at CES


January 2016

“Dr. Marci talks a lot about balance. The future of advertising, he believes, isn’t some dystopian nightmare where we’re bombarded with commercials. It’s about offering people a choice: Watch this ad, or don’t. Read this ad, or don’t. Click this ad, or don’t. Nielsen Consumer Neuroscience’s research is really about making the first choice in all those questions the most attractive it can be.” Read the story.

See our work.

Partner with us.

See our work.

Partner with us.