Hey M&T, Consumers Don’t Apply for Loans. Humans Do.

Your job isn't getting any easier...

Bank marketing has become more complex, more fast-paced, and more mission-critical than ever before. Competitors that weren’t even on your radar a few years ago are now encroaching from all sides. And your brand must continually find new ways to stand out from the pack to win new customers and create loyal ones.

Consumers xxx, Humans xxx

Today’s customer is tired of being treated like just another checking account, another home equity loan, another…consumer. They want to engage with brands that relate to them on a personal level. Luckily, there’s a secret weapon you never even knew your brand had. Your humanity.

We work with banks to grow Human Interest

We're experts at uncovering the humanity buried deep in every bank brand, and bringing it out in unimaginable ways. In a category plagued with copycat messaging and very little space for new voices, a human-centric approach can be a competitive edge. One that breaks down walls and creates massive opportunities for growth in both consumer and business lines. Just look at how it does in our work with:

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Paul Alexander

Chief Marketing & Communications Officer, Eastern Bank

"CTP has been an amazing partner to work with. I think the creativity and the strategic thinking that they’ve brought to our business is something that can really only happen when you’ve been in that type of a relationship for over 10 years."

Matt Banister

SVP Marketing & Corporate Responsibility, PeoplesBank/ZYNLO

"One of the best strategic decisions we’ve made was to align ourselves with CTP. They have offered us insightful strategic planning and award-winning, effective creative, along with media planning and buying that have allowed us to maximize our messaging. All of this has been delivered with outstanding account management, guiding and supporting us at every step as we have repositioned our brand. I would not have wanted to do this work without them."

Our approach to brand humanity has worked for other brands, too…

We’re not just great at reanimating tired bank brands. CTP has unleashed the human spirit for brands in retail, sports, consumer electronics, packaged goods...you name it. Check out examples of our groundbreaking work here.

Let's get personal

Interested in learning how human-centric branding can become your bank’s secret weapon? Get in touch with Steve Angel at sangel@ctpboston.com or 617-412-4000