Working Together

for Better

How Red Hat fulfilled its brand promise with an inspired new take on STEM education.

Working Together

for Better

How Red Hat fulfilled its brand promise with an inspired new take on STEM education.

See how the experience unfolded through Boston, NYC, D.C., and Raleigh and achieved over

total impressions

Open Source.

Open Minds.

As the global leader in open source software, Red Hat believes in progress through the power of collaboration. To advance their vision, we helped them create an experiential event that brought that ideal – the true value of open source – to life while tackling a key industry issue.

Boston To Raleigh Map Redhat 2

Building More Than Code

Change starts with education.

Red Hat has always been passionate about ensuring the diversity and accessibility of the tech industry. We created a technology-driven, arts-focused initiative dubbed CO.LAB. Part creative classroom, part coding workshop, CO.LAB brought together middle school-aged girls from underserved communities to teach them the basics of both coding and photography. The three-day curriculum culminated in a student-created art exhibit – a public demonstration of open source principles in action.

Building More Than Code

Change starts with education.

Red Hat has always been passionate about ensuring the diversity and accessibility of the tech industry. We created a technology-driven, arts-focused initiative dubbed CO.LAB. Part creative classroom, part coding workshop, CO.LAB brought together middle school-aged girls from underserved communities to teach them the basics of both coding and photography. The three-day curriculum culminated in a student-created art exhibit – a public demonstration of open source principles in action.

Crafting the Curriculum

CO.LAB focused on three overlapping prongs of creativity and technology.

Poetry

The students studied and explored “I Am the World” by renowned poet Dora Sigerson Shorter.

Technology

They learned how to build and code their own Raspberry Pi digital cameras.

Photography

They turned their cameras on their communities to visually interpret Shorter’s work.

A Catalyst for Inclusivity

CO.LAB became a powerful example of how technology, art, and people can come together to lay the foundation for meaningful change.

To an industry that relies on continuous innovation, finding new ways to open doors for different backgrounds, perspectives, and experiences becomes even more critical. CO.LAB was a purposeful first step.

A Catalyst for Inclusivity

CO.LAB became a powerful example of how technology, art, and people can come together to lay the foundation for meaningful change.

To an industry that relies on continuous innovation, finding new ways to open doors for different backgrounds, perspectives, and experiences becomes even more critical. CO.LAB was a purposeful first step.

The Bottom Line

CO.LAB was successful in igniting plenty of conversations – both online and in the press – while establishing Red Hat as a key leader focused on the future of its industry.

Impressions

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Earned Media

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