Longtime EMC Marketing & Communications VP Named to Lead Technology Practice
CTP today announced that veteran technology marketing executive Mark Fredrickson has joined the company as Managing Director, Technology Practice.
Fredrickson brings nearly three decades of experience leading communications and marketing for global technology companies, including more than 15 years at EMC Corporation. Fredrickson was EMC’s Vice President of both Corporate Communications and Marketing Strategy as the company grew from one primary product serving a niche market to a global technology powerhouse with a market value of nearly $50 billion. Prior to EMC, Fredrickson spent 11 years in senior communications and business development roles at Digital Equipment Corporation, which was the world’s second-largest computer company and preceded EMC as the anchor of New England’s technology economy.
In leading CTP’s Tech Practice, Fredrickson is working with innovators whose products, strategies and brands are rising above the noise and reaching target audiences with differentiated messages, distinctive stories and fresh approaches.
Fred Conover, CTP Founder and President, said, “Adding Mark’s experience, judgment and skills to an already talented team makes CTP an ideal marketing and communications partner for any technology company. Here in New England, we are surrounded by such a rich concentration of innovators, from startups to Fortune 500 leaders, who are the backbone of an advanced modern economy. Any of them would benefit from Mark’s breadth of experience and his ability to turn complex value propositions into distinctive positioning and fresh, game-changing approaches.”
Fredrickson said, “Marketing is changing as fast as technology itself, but one thing hasn’t: Great products die without smart marketing. In the digital world, speed, agility and authenticity are more important than size and spend. Technology providers are in a race to deliver the right information and the right impression to buyers who are more knowledgeable, more discerning and more empowered than ever. The same social technologies that turn customers into brand advocates can also turn them against you. And in the hottest growth areas – cloud, mobility, social, big data – the winners will be the companies who understand and embrace this.”