Sentient Jet Re-Brands, Launches Campaign


Looking to grow its brand presence in the highly competitive private aviation industry. Sentient Jet, a Directional Aviation company, turned to CTP to develop and launch a new brand campaign promoting the company’s hallmarks of service, quality and safety.


Working closely with Sentient, CTP developed a new brand ID and a new tagline – a more thoughtful way to fly – that captures Sentient’s level of service, along with the brand campaign that speaks to the discerning private aviation customer.


The campaign launched in Andrew Harper and will continue to run into early 2017 in media that include The New York Times, The Wall Street Journal, Town & Country, Ritz Carlton Magazine, Departures, Aspen Sojourner and Aspen Magazine.


“We designed this campaign to capture the elevated state of comfort, security and being that Sentient Jet provides its clients,” said Grant Pace, partner and Executive Creative Director at CTP. “From the imagery full of open skies and endless possibility to the poetic flow of the copy itself, these ads are truly a breath of fresh air.”


“As the private aviation industry continues to grow and evolve, it is increasingly important to be able to communicate our brand to our clientele,” said Sentient Jet President and CEO Andrew Collins. “CTP’s masterful rebrand clearly and creatively represents our commitment to service, quality and safety in a way that is very authentic to the brand, its history, and the direction we are headed.”


Sentient Jet offers its 25-Hour Jet Card in four jet-size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select), starting at just $124,825. Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on hourly rates, with the added bonus of 15% discounts on hourly pricing for qualifying travel.


About CTP

Founded in 1996, CTP is an award-winning agency whose clients include Boston Red Sox, Microsoft, Eastern Bank, Red Hat, Save the Children and Converse. Fueled by data and analytics, CTP’s teams develop and implement unique, cross-channel campaigns that engage and inspire, build loyalty and drive sales. CTP is based in Boston’s North End.


About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information. You can also follow Sentient Jet on social media platforms, including Twitter and Facebook.

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