BOSTON (September 15, 2014) — CTP, the award-winning marketing and communications agency for brands like the Boston Red Sox, Eastern Bank and Microsoft, has been named agency of record for Mercedes-Benz of Burlington, which will bring a unique approach to the Mercedes buying experience in Greater Boston beginning January 2015.
“Because Mercedes-Benz of Burlington won’t be your typical dealership we wanted a marketing partner who could bring this new buying experience to life. We found it in CTP,” said Bernie Moreno, owner and president of Mercedes-Benz of Burlington. “We plan on ensuring our customers get an amazing experience, not just an amazing car. Toward that end, we will have a high focus on delivering superior service and paying attention to the details that matter most to our customers.”
CTP will be responsible for a digitally focused marketing program that includes advertising, PR, social media and event management. Mercedes-Benz of Burlington joins the agency’s growing portfolio of unique Boston-area retail destinations, including The Outlets at Assembly Row, LEGOLAND Discovery Center, and E.B. Horn Jewelers.
“Mercedes offers drivers the most diverse line-up in the luxury car segment and Mercedes-Benz of Burlington is poised to change the experience of buying such a special automobile. We’re excited to be part of shaping that experience and helping the team connect with a very passionate audience,” said Fred Conover, CTP president.
Mercedes-Benz of Burlington is custom built around delivery of a fast, transparent, and high-touch experience, will feature a new 55,000 square foot showroom and service area complete with a gender-balanced staff and unique amenities, including an on-site nail salon and valet service. Follow Mercedes-Benz of Burlington on Twitter and Facebook.
CTP is an independent, award-winning communications agency that unleashes the power of the human spirit to create and strengthen authentic relationships between brands and consumers. Fueled by data and analytics, CTP’s advertising, PR, interactive and media teams develop and implement unique, cross-channel campaigns that engage and inspire, build loyalty and drive sales. Founded in 1996, CTP is based in Boston’s North End. Connect with us at ctpboston.com, @CTPBoston, and /CTPBoston.