CTP, the award-winning marketing and communications agency for brands like the Boston Red Sox, Eastern Bank and Microsoft, has been retained by Dean College to develop and manage a comprehensive marketing program during the run-up to the institution’s 150th anniversary.
CTP, which will assist the private college with branding, advertising, broadcast production, PR and social media, has worked for a number of higher education clients, including Fairfield University, St. Anselm College and MassBay Community College.
“In this region with so many great institutions, Dean College offers a unique approach to meeting the individual needs of its students,” said Fred Conover, CTP founder and president. “As an agency built on helping brands leverage what fuels their consumers’ human spirit, we’re proud to help Dean connect with students and parents during the college selection process. We look forward to helping Dean tell a unique story in higher education.”
“Dean College is thrilled with the opportunity to partner with CTP,” said Gregg Chalk, Dean College assistant vice president of marketing. “We look forward to a long and fruitful relationship in which we utilize CTP’s expertise to refine and strengthen the Dean College brand.”
Dean College, founded in 1865, offers two-year, four-year and continuous studies programs. The co-ed private college is home to more than 1,000 full-time students and close to 500 part-time students, and offers small classes, quality academic programs and a state-of-the-art campus.